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Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide.

Print Price: $94.99

Format:
Paperback
256 pp.
9 photos, 76 figures, 26 tables, 7" x 9"

ISBN-13:
9780199011216

Copyright Year:
2017

Imprint: OUP Canada


Lean, Ethical Business Communication

Binod Sundararajan and Linda Macdonald

Lean, Ethical Business Communication focuses on five key elements of business communication - strategy, content, outcome, presentation, and ethics ("S.C.O.P.E."). Through a series of case studies, students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing corporate identities online.

Readership : Suitable for business communication courses at the university level as well as course in some colleges.

Reviews

  • "The use of continuing characters and situations creates a story that students can follow. . . . This allows students to gain a deeper understanding of the various topics in the textbook."
    --Brenda Lang, Bissett School of Business, Mount Royal University


  • "The case-based approach makes it easier for students to relate to the material and understand it. I particularly value the inclusion of technology as an integral part of the communication process."
    --Iman El Meniawy, Edwards School of Business, University of Saskatchewan

Note: Each chapter includes
- Learning objectives
- The Story So Far
- Introduction
- Case studies
- Applying S.C.O.P.E.
- Summary
- Discussion questions
- Good Advice or Bad?
- Exercises
- Strategic Language
- Additional resources
Introduction
S.C.O.P.E.: Strategy, Content, Outcome, Presentation, and Ethics
APPFORMS the Organization
Exercises
PART ONE: THE JOB SEARCH PROCESS - Creating and Maintaining Individual Identity
1. The Career Portfolio: Résumés, Cover Letters and the Elevator Pitch
Résumés and Cover Letters
- Case of Sean MacNeil
- Identifying and Understanding Stakeholders
- Choices and Alternatives
- Selecting Material
- Decision and Application
- Case of Lara Leveaux
- Identifying and Understanding Stakeholders
- Choices and Alternatives
- Selecting Material
- Decision and Application
- Case of Maya chen
- Identifying and Understanding Stakeholders
- Choices and Alternatives
- Selecting Material
- Decision and Application
The Elevator Pitch
- Case of James Patel
- Identifying and Understanding Stakeholders
- Choices and Alternatives
- Selecting Material - Data, Evidence
- Style, Arrangement, Design
- Tone, Voice, Pace, Inflections
- Decision and Application
2. Networking, Job Interviews and Follow Up
Networking
Identifying and Understanding Stakeholders
- Definition of Networking
- Purpose of Networking
- Case of James Patel - Formal Networking
- How to Network
- Choices and Alternatives
- Research, Research, Research
-- Decision and Application
Interviewing and Follow Up
- The Interviewer's Perspective
-- Selecting the Candidates
-- Selecting the Questions
- The Interview
Case of James Patel
- Identifying and Understanding Stakeholders
- Choices and Alternatives
- Face-to-Face Interview
- Decision and Application
Bibliography
PART TWO: INFORMATION, ANALYSIS AND ARGUMENTATION, PERSUASION
3. Internal Informative Messaging
Email
Case of Sean MacNeill
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Effective Presentation Techniques - Data, Evidence, Grammar
- Decision and Application
Case of Lara Leveaux
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Effective Presentation Techniques - Data, Evidence, Grammar
- Decision and Application
Memos
Case of Sean MacNeill
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar
- Decision and Application
Case of Maya Chen
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar
- Decision and Application
4. Analysis and Argumentation
Analysis and Synthesis
Case of Carrie du Plessis
- Reducing to Elemental Parts - Understanding the Issue/Problem
- Thinking Critically and Evaluating with a Critical Mind
- Choices and Alternatives
- Coming Up with an Optimal Solution - Synthesis
- Decision and Application
Argumentation
Case of James Patel
- Reducing to Elemental Parts - Understanding the Issue/Problem
- Thinking Critically and Evaluating with a Critical Mind
- Choices and Alternatives
- Writing to an Audience
- Decision and Application
5. Maintaining External Relationships with Business Letters
Case of Gary Chambers
- Construction of Letter
- Choices and Alternatives
- Decision and Application
Case of Hamish Iosepho
- Construction of Letter
- Choices and Alternatives
- Decision and Application
Case of Abdul Hamza
- Construction of Letter
- Choices and Alternatives
- Decision and Application
Case of Glenda Goodwin
- Construction of Letter
- Choices and Alternatives
- Decision and Application
PART THREE: REPORTS AND PRESENTATIONS
6. Persuasive Techniques for Short Reports
Reports
Form, Content, and Everything in Between
Case of Bahram Fonseca
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar
- Decision and Application
Case of Kirsten Hamed
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar
- Decision and Application
Case of Dharini Gagnon
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar
- Decision and Application
7. Persuasive Techniques for Long Reports
Reports
Case of Carrie du Plessis - Revisited
- Reducing to Elemental Parts - Understanding the Issue/Problem
- Thinking Critically and Evaluating with a Critical Mind
- Choices and Alternatives
- Coming Up with an Optimal Solution - Synthesis
- Decision and Application
Case of James Patel - Revisited
- Reducing to Elemental Parts - Understanding the Issue/Problem
- Thinking Critically and Evaluating with a Critical Mind
- Choices and Alternatives
- Coming Up With an Optimal Solution - Synthesis
- Decision and Application
8. Persuasive Techniques for Short and Long Presentations
Form, Content of Presentations, and Everything in Between
- Form of a Presentation
- Design Elements in a Presentation
- Content in a Presentation
- Style and Delivery in a Presentation
Short Presentations
Case of Carrie du Plessis
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar
- Style, Arrangement, Design
- Tone, Voice, Pace, Inflections
- Decision and Application
Long Presentations
Example Sean MacNeill
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar
- Style, Arrangement, Design
- Tone, Voice, Pace, Inflections
- Decision and Application
PART FOUR: THE INDIVIDUAL, THE ORGANIZATION, AND SOCIAL MEDIA
9. Maintaining Corporate Identity and Managing Social Media
Maintaining Individual Identity on Social Media
Case of Kailee Pereira - Snapchat and Twitter
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Decision and Application
Managing Corporate Identity on Social Media
Case of James Patel - Blog
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Understanding the Channel
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Selecting Effective Presentation Techniques
- Style, Arrangement, Design
- Decision and Application
References
Glossary
Index

Instructor's Resources:
Instructor's Manual:
- Introduction
- Chapter outlines
- Suggested individual and group activities
-- Annotated additional resources
-- Films, websites, print resources
- Sample answers for chapter exercises
- How to Use the Text for Different Course Lengths
PowerPoint Slides:
For each chapter:
- Approx. 20 lecture outline slides
Test Bank:
For each chapter:
- 25 multiple choice questions
- 15 true-or-false questions
- 10 short answer questions
- 3 long-format questions and exercises
Student Resources
Website:
- Quizzes and additional examples and cases
E-Book (ISBN 9780199011223)

Binod Sundararajan is an associate professor of management at the Rowe School of Business, Dalhousie University

Linda Macdonald is an assistant professor and director of the International Student Success Program at the Rowe School of Business, Dalhousie University.

Communicating for Results - Carolyn Meyer
Successful Business Communication - Deborah Luchuk
Making Sense - Margot Northey and Joan McKibbin

Special Features

  • Practical approach to real-world business communication prepares students for their future careers through coverage of topics such as job applications, internal communication, and external relations.
  • Provides a framework for generating effective business communication, reminding students to consider five key elements - strategy, content, outcome, presentation, and ethics - whenever communicating in a professional setting.
  • Focus on ethical communications helps students establish and follow a set of standards that will allow them to communicate with integrity.
  • Engaging, relatable case studies encourage critical thinking and help students develop decision-making strategies.
  • Integrated coverage of grammar and mechanics teaches students how to improve the clarity, effectiveness, and professionalism of their writing.
  • Good Advice or Bad? questions in each chapter present scenarios and courses of action that require students to think critically and evaluate the given advice.
  • A wealth of end-of-chapter pedagogy includes summaries, discussion questions, and writing advice.