Note: Each chapter includes
- Learning objectives
- The Story So Far
- Introduction
- Case studies
- Applying S.C.O.P.E.
- Summary
- Discussion questions
- Good Advice or Bad?
- Exercises
- Strategic Language
- Additional
resources
Introduction
S.C.O.P.E.: Strategy, Content, Outcome, Presentation, and Ethics
APPFORMS the Organization
Exercises
PART ONE: THE JOB SEARCH PROCESS - Creating and Maintaining Individual Identity
1. The Career Portfolio: Résumés, Cover Letters and the
Elevator Pitch
Résumés and Cover Letters
- Case of Sean MacNeil
- Identifying and Understanding Stakeholders
- Choices and Alternatives
- Selecting Material
- Decision and Application
- Case of Lara Leveaux
- Identifying and Understanding Stakeholders
-
Choices and Alternatives
- Selecting Material
- Decision and Application
- Case of Maya chen
- Identifying and Understanding Stakeholders
- Choices and Alternatives
- Selecting Material
- Decision and Application
The Elevator Pitch
- Case of James Patel
-
Identifying and Understanding Stakeholders
- Choices and Alternatives
- Selecting Material - Data, Evidence
- Style, Arrangement, Design
- Tone, Voice, Pace, Inflections
- Decision and Application
2. Networking, Job Interviews and Follow
Up
Networking
Identifying and Understanding Stakeholders
- Definition of Networking
- Purpose of Networking
- Case of James Patel - Formal Networking
- How to Network
- Choices and Alternatives
- Research, Research, Research
-- Decision and
Application
Interviewing and Follow Up
- The Interviewer's Perspective
-- Selecting the Candidates
-- Selecting the Questions
- The Interview
Case of James Patel
- Identifying and Understanding Stakeholders
- Choices and Alternatives
- Face-to-Face Interview
-
Decision and Application
Bibliography
PART TWO: INFORMATION, ANALYSIS AND ARGUMENTATION, PERSUASION
3. Internal Informative Messaging
Email
Case of Sean MacNeill
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What
Needs To Be Said - Positive, Neutral, Negative
- Effective Presentation Techniques - Data, Evidence, Grammar
- Decision and Application
Case of Lara Leveaux
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive,
Neutral, Negative
- Effective Presentation Techniques - Data, Evidence, Grammar
- Decision and Application
Memos
Case of Sean MacNeill
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral,
Negative
- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar
- Decision and Application
Case of Maya Chen
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral,
Negative
- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar
- Decision and Application
4. Analysis and Argumentation
Analysis and Synthesis
Case of Carrie du Plessis
- Reducing to Elemental Parts - Understanding the Issue/Problem
-
Thinking Critically and Evaluating with a Critical Mind
- Choices and Alternatives
- Coming Up with an Optimal Solution - Synthesis
- Decision and Application
Argumentation
Case of James Patel
- Reducing to Elemental Parts - Understanding the Issue/Problem
- Thinking
Critically and Evaluating with a Critical Mind
- Choices and Alternatives
- Writing to an Audience
- Decision and Application
5. Maintaining External Relationships with Business Letters
Case of Gary Chambers
- Construction of Letter
- Choices and Alternatives
-
Decision and Application
Case of Hamish Iosepho
- Construction of Letter
- Choices and Alternatives
- Decision and Application
Case of Abdul Hamza
- Construction of Letter
- Choices and Alternatives
- Decision and Application
Case of Glenda Goodwin
-
Construction of Letter
- Choices and Alternatives
- Decision and Application
PART THREE: REPORTS AND PRESENTATIONS
6. Persuasive Techniques for Short Reports
Reports
Form, Content, and Everything in Between
Case of Bahram Fonseca
- Identifying and
Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar
- Decision and Application
Case of Kirsten Hamed
- Identifying and
Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar
- Decision and Application
Case of Dharini Gagnon
- Identifying and
Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar
- Decision and Application
7. Persuasive Techniques for Long
Reports
Reports
Case of Carrie du Plessis - Revisited
- Reducing to Elemental Parts - Understanding the Issue/Problem
- Thinking Critically and Evaluating with a Critical Mind
- Choices and Alternatives
- Coming Up with an Optimal Solution - Synthesis
- Decision and
Application
Case of James Patel - Revisited
- Reducing to Elemental Parts - Understanding the Issue/Problem
- Thinking Critically and Evaluating with a Critical Mind
- Choices and Alternatives
- Coming Up With an Optimal Solution - Synthesis
- Decision and
Application
8. Persuasive Techniques for Short and Long Presentations
Form, Content of Presentations, and Everything in Between
- Form of a Presentation
- Design Elements in a Presentation
- Content in a Presentation
- Style and Delivery in a Presentation
Short
Presentations
Case of Carrie du Plessis
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar
- Style,
Arrangement, Design
- Tone, Voice, Pace, Inflections
- Decision and Application
Long Presentations
Example Sean MacNeill
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
-
Selecting Effective Presentation Techniques - Data, Evidence, Visuals, Grammar
- Style, Arrangement, Design
- Tone, Voice, Pace, Inflections
- Decision and Application
PART FOUR: THE INDIVIDUAL, THE ORGANIZATION, AND SOCIAL MEDIA
9. Maintaining Corporate Identity and
Managing Social Media
Maintaining Individual Identity on Social Media
Case of Kailee Pereira - Snapchat and Twitter
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Decision and
Application
Managing Corporate Identity on Social Media
Case of James Patel - Blog
- Identifying and Understanding Stakeholders
- Choice and Alternatives
- Understanding the Channel
- Determining What Needs To Be Said - Positive, Neutral, Negative
- Selecting Effective
Presentation Techniques
- Style, Arrangement, Design
- Decision and Application
References
Glossary
Index
Instructor's Resources:
Instructor's Manual:
- Introduction
- Chapter outlines
- Suggested individual and group activities
-- Annotated additional resources
-- Films, websites, print resources
- Sample answers for chapter exercises
- How to Use the Text
for Different Course Lengths
PowerPoint Slides:
For each chapter:
- Approx. 20 lecture outline slides
Test Bank:
For each chapter:
- 25 multiple choice questions
- 15 true-or-false questions
- 10 short answer questions
- 3 long-format questions and
exercises
Student Resources
Website:
- Quizzes and additional examples and cases
E-Book (ISBN 9780199011223)
Binod Sundararajan is an associate professor of management at the Rowe School of Business, Dalhousie University
Linda Macdonald is an assistant professor and director of the International Student Success Program at the Rowe School of Business, Dalhousie University.