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Alan Bryman, Emma Bell, Albert J. Mills, and Anthony R. Yue

Business Research Methods
First Canadian Edition
ISBN 13: 9780195430295

About the Book

The only research methods text that marries a Canadian perspective with a management focus, Business Research Methods is a core text that introduces upper-level undergraduates to the most prominent methods of business research in use today. The text will also be a useful reference for MBA and PhD business students. The first text to offer balanced coverage of both qualitative as well as quantitative research methods, Bryman/Bell/Mills/Yue reflects contemporary practice, which draws upon both methods.


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