Business Research Methods, Chapter 10: Self-Completion Questionnaire

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:


a) Self-completion questionnaires have fewer open questions than other types of questionnaires.
b) A self-completion questionnaire is send by mail to the respondents.
c) In a self-completion questionnaire the questions must be simple to answer.
d) All of the above

Question 2:


a) The self-completion questionnaire is cheaper to administer than a structured interview.
b) The self-completion questionnaire doesn’t involve interviewer effects.
c) It is possible to ask a lot of questions during a self-completion questionnaire.
d) All of the above

Question 3:


a) There is no chance to probe respondents during a self-completion questionnaire.
b) It is not possible to collect additional data during a self-completion questionnaire.
c) A self-completing questionnaire is not convenient for respondents.
d) Researchers cannot be sure that the desired person answered the questions in a self-completing questionnaire.

Question 4:


a) Monetary incentives can be offered
b) Clear instructions can be provided
c) A cover letter can be included
d) All of the above

Question 5:


a) Vertical form allows questions to be spread on more than one page
b) Vertical form encourages respondents to choose more than one answer
c) Vertical form gives the questionnaire more structure and the layout is unambiguous
d) Respondents are used to a vertical format because it is more common than a horizontal format

Question 6:


a) use abbreviations with an accompanying explanation
b) use a vertical format
c) list all questions on one page and all answers on the other
d) All of the above

Question 7:


a) A research diary is a method of data collection.
b) A research diary cannot be used as a log of researcher activities.
c) The diary method is not very common.
d) It can be thought of as an equivalent to structured observation.

Question 8:


a) The diary method allows researchers to report sequencing of different types of behaviour.
b) When fairly precise estimates of the frequency of certain behaviour are required, the diary method might provide more valid information than questionnaire data.
c) Respondents are more likely to divulge personal data when the diary method is used.
d) Diary method interviews are less expensive than personal interviews.

Question 9:


a) Diarists become tired of creating long answers
b) Diarists become less diligent in their record keeping over time
c) Diarists sometimes fail to record details quickly and recall problems set in
d) All of the above

Question 10:


a) Researchers must give diarists explicit instructions
b) Researchers should provide diarists with a model of a completed section of a diary
c) Researchers must be clear about the time periods within which behaviour is to be recorded
d) All of the above