Business Research Methods, Chapter 11: Asking Questions

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:


a) Respondents can reply to open questions however they wish.
b) Respondents must choose an answer to an open question from a set of alternatives.
c) Respondents have unlimited time to answer open questions.
d) None of the above

Question 2:


a) provides a fixed range of answers
b) enhances the comparability of the answers to all questions
c) is easy to complete
d) All of the above

Question 3:


a) In interviews, closed questions reduce the possibility of variability in the recording of answers.
b) It is easy to process the answers to closed questions.
c) Closed questions evoke spontaneity in respondents’ answers.
d) Closed questions often clarify the meaning of questions for respondents.

Question 4:


a) It is difficult for researchers to make forced-choice answers mutually exclusive.
b) It is difficult for researchers to analyze all of the possible forced-choice answers to closed questions.
c) When many closed questions are used it can be difficult to establish a relationship between interviewer and interviewee.
d) All of the above

Question 5:


a) Respondents can answer open questions in their own language.
b) Open questions allow for unexpected response.
c) Open questions are useful when an interviewer wants to explore new areas.
d) Open questions don’t consume a lot of time.

Question 6:


a) Coding is more difficult when open questions are compared to closed questions.
b) Open questions can cause variability between interviewers in the recording of answers.
c) It is very time-consuming to transcript the answers to open questions.
d) All of the above

Question 7:


a) Keep your research questions in mind.
b) Never ask vignettes questions.
c) Always include personal, factual questions at the middle of an interview.
d) Always include personal, factual questions at the beginning of an interview.

Question 8:


a) to include such questions is unethical
b) it is easy for respondents to miss the word ‘not’ in a question
c) these questions confuse respondents
d) they suggest the correct response

Question 9:


a) A question that is actually asking two questions
b) A question that asks respondents to provide personal information
c) A specific type of an open question
d) A question where respondents have to think about different scenarios and how they would respond to these scenarios

Question 10:


a) Pilot studies can provide interviewers with experience.
b) Pilot studies make it possible to identify questions that make respondents feel uncomfortable.
c) Pilot studies make it possible to test how well questions flow.
d) All of the above