Business Research Methods, Chapter 13: Structured Interviewing

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:


a) Each interviewee gets exactly the same questions, in the same order
b) Each interviewee gets exactly the same questions, but not in the same order
c) Each interviewee gets four closed questions and four open questions
d) None of the above

Question 2:


a) It allows for a topic to be explored in depth
b) An interviewer does not have to be trained if a set of questions is standardized
c) It increases reliability because all respondents receive the same questions
d) None of the above

Question 3:


a) The telephone interview is cheaper and quicker to administer
b) The telephone interview can be checked for interviewer consistency
c) During a telephone interview, respondents are not affected by characteristics of the interviewer
d) During a telephone interview, the interviewer can engage in observation

Question 4:


a) Computer Assisted Personal Interview
b) Computer Assistance in Personal Interviews
c) Computer Assisted Problem Interview
d) Cheap Assistant for Personal Interviews

Question 5:


a) The identity of the person who is conducting the interview
b) The auspices under which the research is being conducted
c) That the participation in the research is voluntary
d) All of the above

Question 6:


a) Question order should not be varied
b) Early questions should not be directly related to the research
c) Questions that are more likely to be salient to respondents should be asked later in the interview schedule
d) All of the above

Question 7:


a) This method involves interviewing respondents about particular types of events
b) This method involves the presentation of ambiguous stimuli to the respondents
c) In this method, respondents are asked to think aloud while they are performing a task
d) None of the above

Question 8:


a) The attributes of the interviewer can influence on the replies of the respondents
b) Only open questions can be asked in this type of interview
c) The sequence of the questions can be changed in this type of interview
d) All of the above

Question 9:


a) A card that respondents can use to request a break from the interview
b) A card that helps respondents choose from a range of possible answers
c) A card that respondents can show when they would rather not provide their opinion on a certain topic
d) None of the above

Question 10:


a) only a certain group of people participate in research
b) some people have the tendency to consistently agree or disagree with a set of items
c) respondents give answers that they think are socially desirable
d) None of the above