Business Research Methods, Chapter 14: Interviewing in Qualitative Research

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:


a) Qualitative research tends to be less structured
b) In qualitative research, there is a greater focus on the interviewee’s point of view
c) During qualitative research, the interviewer can depart significantly from any schedule
d) All of the above

Question 2:


a) The semi-structured interview
b) The unstructured interview
c) The structured interview
d) The focus group interview

Question 3:


a) Interview guides can help calculate the statistical significance of answers after the interview is completed
b) To help make the data of different interviews comparable
c) So that respondents will know which questions an interviewer is going to ask before an interview starts
d) All of the above

Question 4:


a) Introducing questions
b) Probing questions
c) Personal questions
d) Direct questions

Question 5:


a) It allows for a more thorough examination of what people say
b) It permits repeated examination of an interviewee’s answers
c) It allows data to be reused in other ways
d) All of the above

Question 6:


a) Transcribe only those portions of an interview that are relevant for the research questions
b) Employ someone to transcribe
c) Use a transcribing machine
d) All of the above

Question 7:


a) During an interview, the qualitative researcher should follow up on any seemingly relevant points
b) The researcher is then able to change the order of questions in the interview if he/she sees a better fit
c) The researcher is then able to deal with unforeseen circumstances, e.g. tape recorder breaks down
d) All of the above

Question 8:


a) In qualitative research it is sometimes difficult to discern from researchers how their interviewees were selected or how many interviewees participated
b) Qualitative research takes issues of validity and reliability less seriously than quantitative research
c) Qualitative research is concerned with the storytelling aspect of an interview—interview results are not important for research purposes
d) None of the above

Question 9:


a) Qualitative interviewing may not provide access to hidden activities
b) People behave less naturally in an interview situation
c) Qualitative interviewing is more specific in its focus than participant observation tactics
d) None of the above