Business Research Methods, Chapter 16: Structured Observation

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:


a) Ambivalence
b) Omission
c) Subjectivity
d) Generalization

Question 2:


a) When the researcher uses explicitly formulated rules for the observation and recording of behaviour
b) When the researcher asks participants questions about their behaviour and observes their reaction to these questions
c) When the researcher observes a group of people and notes any behaviour the group shows
d) None of the above

Question 3:


a) Researchers do not have to record or take notes during structured observation
b) Researchers can observe people’s behaviour directly and do not have to rely on survey results during structured observation
c) Researchers are part of the research during structured observation
d) All of the above

Question 4:


a) It specifies the categories of behaviour to be observed and the way that behaviour will be allocated to various categories
b) A timetable for the exact times observations are scheduled
c) An interview guide
d) A way to measure reliability

Question 5:


a) Record behaviour in terms of incidents
b) Observe one individual for a short period of time
c) Time sampling
d) All of the above

Question 6:


a) Time sampling
b) People sampling
c) Location sampling
d) Scan sampling

Question 7:


a) inter-observer consistency
b) intra-observer consistency
c) inter-observer validity
d) intra-observer generalization

Question 8:


a) When participants don’t like a researcher and display negative behaviour
b) When participants behave differently because they know they are observed
c) When participants refuse to take part in the research
d) When participants disagree with one another, causing conflict

Question 9:


a) It is difficult to measure the intentions behind behaviour
b) It neglects the context in which the behaviour has taken place
c) It is less accurate than asking participants to report on their behaviour in questionnaires
d) There is a risk of imposing an irrelevant framework on the setting being observed