Business Research Methods, Chapter 20: Language in qualitative research

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:


a) Conversation and discourse analysis
b) Structured and semi-structured interviewing
c) Observation and content analysis
d) None of the above

Question 2:


a) It is an analysis of talk
b) It is concerned with uncovering the underlying structures of talk
c) It is concerned with the achievement of order through interaction
d) All of the above

Question 3:


a) the meaning of words or utterances as they depend on the context in which they are used
b) the idea that spoken words are constitutive of the social world
c) the problem of the coding of the spoken word
d) All of the above

Question 4:


a) This occurs when the interviewer and respondent are standing next to each other
b) This occurs when there is an overlap of two answers in an conversation
c) This occurs when there are two linked phases in a conversation
d) None of the above

Question 5:


a) An analysis that shows the way discourses frame the view of the world
b) An approach to language that can be applied to multiple forms of talk
c) An analysis of the rhetorical styles in texts
d) All of the above

Question 6:


a) It is constructionist and realist
b) It is anti-realist and constructionist
c) It is constructionist and post-positivist
d) None of the above

Question 7:


a) highlight the repertoire a researcher can use to interpret their research findings
b) show how people interpret their environment
c) identify the general resources used to perform discursive acts
d) identify the detailed procedures used to construct factual versions

Question 8:


a) A preference for reading the details
b) Giving attention to rhetorical details
c) Looking for accountability
d) All of the above

Question 9:


a) It is an approach to the elicitation and analysis of language that is sensitive to the sense of temporal sequence that people detect in their lives
b) It emphasizes the role of language as a power resource that is related to ideology and socio-cultural change
c) It is an interview technique in which the researcher provokes the interviewee
d) It is an approach that focuses on the importance of rhetorical devices