Business Research Methods, Chapter 22: Internet Research Methods

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:


a) Search engines only provide access to a proportion of information on the web
b) Search engines are only as good as the key words that have been used
c) Websites often continuously change
d) Websites are often expensive to access

Question 2:


a) The data collection occurs in real time
b) The respondent does not reply immediately
c) Data collection does not occur in real time
d) None of the above

Question 3:


a) An ethnographic study of online communities or social settings
b) A type of critical discourse analysis of websites
c) Content analyses of websites
d) None of the above

Question 4:


a) Online chat
b) E-mail
c) Synchronous sessions
d) All of the above

Question 5:


a) Online focus groups are inexpensive
b) During online focus groups, participants are less likely to be influenced by the socio-demographic factors of the other participants
c) During online focus groups, participants are less likely to be affected by characteristics of the interviewer
d) During online focus groups, it is easy for the researcher to establish rapport and to engage with interviewees

Question 6:


a) Answers in an attached questionnaire are easier to code
b) An attached questionnaire will look more attractive
c) An attached questionnaire is easier for participants to work within
d) All of the above

Question 7:


a) online interviews are more likely to be inaccurate
b) online interviews save time and money
c) researcher cannot capitalize on body language or other non-verbal data from online interviews
d) None of the above

Question 8:


a) Quantitatively and qualitatively
b) Via email and posted on a website
c) By post and by courier
d) None of the above

Question 9:


a) Some people might have more than one email address
b) Online users are a biased sample, because they tend to be younger, better-educated, and wealthier than those who do not use the Internet
c) A household might have one computer but several users
d) All of the above

Question 10:


a) Online surveys have faster response times
b) Online surveys have an unrestricted geographical range
c) Online surveys have a low response rate
d) Online surveys have fewer unanswered questions