Business Research Methods, Chapter 5: The Nature of Quantitative Research

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:


a) A measure provides a consistent device for making distinctions
b) A measure allows for precise estimates of the degree of the relationship between concepts
c) It allows us to delineate fine differences between people in terms of the characteristics in question
d) All of the above

Question 2:


a) A indicator is devised and employed as though it is a measure of a concept, whereas a measure is an unambiguous quantity
b) A measure is devised from commonsense understandings, whereas indicators are subjective
c) There is no difference
d) Indicators are more directly linked to the underlying concept than measures

Question 3:


a) Construct validity
b) Causal validity
c) Predictive validity
d) Concurrent validity

Question 4:


a) Causality
b) Generalization
c) Replication
d) Prediction

Question 5:


a) Quantitative research fails to distinguish people and social institutions from the natural science world
b) Quantitative research’s reliance on instruments and procedures hinders the connection between research and everyday life
c) The quantitative research measurement process possesses an artificial sense of accuracy and precision
d) All of the above

Question 6:


a) predictive validity
b) face validity
c) construct validity
d) convergent validity

Question 7:


a) Reliability is concerned with the consistency of measures, whereas validity is concerned with whether a measure of a concept actually measures the concept.
b) Validity is concerned with the consistency of measures, whereas reliability is concerned with causality.
c) Reliability is concerned with predictability, whereas validity is concerned with causality.
d) None of the above

Question 8:


a) concepts are generated by measures or indicators
b) measures and indicators generate concepts
c) theories are equal to concepts
d) None of the above

Question 9:


a) Because most researchers think these tests are unimportant
b) Because journals won’t publish the tests anyway
c) All of the above

Question 10:


a) Good research practice is strongly associated with non-probability sampling.
b) A lot of research is based on probability samples.
c) Sometimes non-probability samples are used due to the impossibility or extreme difficulty in obtaining probability samples.
d) None of the above