Business Research Methods, Chapter 9: Sampling

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:


a) A segment of a population that is selected for an investigation
b) A list of all units in a population
c) The enumeration of an entire population
d) A source of non-sampling errors

Question 2:


a) A frame that reflects the number of the population under investigation
b) A framework that displays a random set of numbers
c) A list of all the units in a population from which a sample will be selected
d) None of the above

Question 3:


a) A sample in which each unit of a population has an equal probability of inclusion in the sample
b) A sample in which a higher number of one population is selected
c) When the researcher has a certain quota which must be selected from various social groups
d) None of the above

Question 4:


a) If the sample is widely dispersed geographically
b) If the research is occurring under time and monetary restrictions
c) When a probability sampling method is used in order to generalize the results
d) All of the above

Question 5:


a) Because it increase equality—everybody gets a fair chance to participate in a research study
b) Because the researcher can prove that he or she has chosen the most important participants for an interview
c) Because it is then possible to make inferences from a random sample regarding the population from which is was selected
d) None of the above

Question 6:


a) Absolute and relative sample size
b) Time and cost
c) Heterogeneity of the population
d) All of the above

Question 7:


a) Quota sampling
b) Stratified random sampling
c) Convenience sampling
d) Snowball sampling

Question 8:


a) all companies in Canada
b) all managers in Canada
c) all managers in oil companies in Canada
d) all managers in oil companies around the world

Question 9:


a) Sampling error
b) Sampling related error
c) Data-processing error
d) Data selection error

Question 10:


a) develop a sampling frame
b) develop an inductive qualitative research approach
c) quantify relationships between sample members
d) All of the above