Rowland Lorimer, Mike Gasher, and David Skinner
Mass Communication in Canada, Sixth edition
ISBN 13: 9780195425352
About the Book
Mass Communication in Canada examines the past, present, and future of mass communication and its effects on society.
Provides students with a foundation in the basic concepts, issues, and history of mass communication.
Presents a unified and integrated account of mass communication in a Canadian context. As a core text, it provides consistency in terms of tone and presentation for students.
Updated to address new issues in technological convergence, international communication, and globalization. Also, the authors provide an analysis of the effects of September 11th and the war in Iraq on political communication and representations of the Other.
Covers many of the basic elements of mass communication research so that it is useful not only as a study of mass communication in Canada but also as an introduction to the study of mass media generally.
Considers the common elements of all media: social and historical context, content, audiences, production processes and technologies.
Accessible for students from both a social sciences and humanities background.
A glossary of key words bolded in the text is included at the back of the book.
There is a test bank available to instructors that contains multiple choice, true/false, short answer, and discussion questions.
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