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Mass Communication in Canada, 7e: Chapter 1

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the 'Submit my answers' button at the bottom of the page to receive your results.

Question 1:


a) 5 hours
b) 10 hours
c) 50 hours
d) 100 hours

Question 2:


a) 1650s
b) 1750s
c) 1850s
d) 1950s

Question 3:


a) the lathe 1940s and early 1950s
b) the early 1960s
c) the 1970s
d) the 1980s

Question 4:


a) Shannon and Weaver
b) Harold Lasswell
c) Harold Innes
d) Marshall McLuhan

Question 5:


a) the act of making something common between two or more people
b) something people actually do
c) a form of ‘social’ action
d) all of the above

Question 6:


a) one-way communication
b) communication on a large scale
c) a mathematical model of communication
d) a specific group of people

Question 7:


a) a stained glass window
b) clothing
c) a memorial sculpture
d) All of the above can be seen as communication media.

Question 8:


a) merging of a wide range of previously-separate communication technologies.
b) the merging of once-separate languages
c) the merging of space and time
d) all of the above

Question 9:


a) a distinct set of activities
b) involving particular technological configurations
c) associated, to some degree, with formally constituted institutions
d) all of the above

Question 10:


a) the role of the media as an active meaning-generating agent
b) that audiences are passive
c) the role of technology over other factors
d) contributing little to our understanding of the world

Question 11:


a) the information they carry
b) the interpretation they place on that information
c) the comfort they bring during the harsh Canadian winters
d) both A and B

Question 12:


a) the minds of geniuses
b) a larger set of social interests exerting pressure and direction on their development
c) characteristics inherent in the technology itself
d) specific corporate plans

Question 13:


a) provincial broadcasters
b) community radio
c) community television
d) all of the above

Question 14:


a) is the pre-eminent statute controlling broadcasting
b) defines broadcast undertakings
c) specifies who can own outlets
d) all of the above

Question 15:


a) who owns and controls service provision
b) what kinds of services are offered
c) to whom, and on what terms, services are sold
d) all of the above

Question 16:


a) True
b) False

Question 17:


a) True
b) False

Question 18:


a) True
b) False

Question 19:


a) True
b) False

Question 20:


a) True
b) False

Question 21:


a) True
b) False

Question 22:


a) True
b) False

Question 23:


a) True
b) False