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Mass Communication in Canada, 7e: Chapter 12

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the 'Submit my answers' button at the bottom of the page to receive your results.

Question 1:


a) considering the negative implications of corporate ownership of media
b) considering how media are implicated in our knowledge and understanding of the world
c) considering the importance of mass communication in our lives
d) considering how the media bias mass communications

Question 2:


a) orality is the least biased form of communication
b) orality is the most biased form of communication
c) orality was the predominant form of communication until the sixteenth century
d) all media shape the production and transmission of knowledge

Question 3:


a) shrinks social, political, economic, and geographical distances
b) mostly divides the world into information-rich and information-poor
c) renders communications as cultural commodities
d) is a force for the benefit of all

Question 4:


a) culture
b) politics
c) economics
d) all of the above

Question 5:


a) an opiate for the masses
b) an unprecedented economic opportunity
c) a site of social change and struggle
d) a site of corporate domination

Question 6:


a) the centralized production and dissemination of information and entertainment
b) the decentralized production and dissemination of information and entertainment
c) the interactive exchange of information
d) all of the above

Question 7:


a) how they might become economically sustainable
b) how they might be put to work in the public interest
c) how they might expand access to the world’s cultural output
d) how they might destroy old media

Question 8:


a) how they might become economically sustainable
b) how they might be put to work in the public interest
c) how they might expand access to the world’s cultural output
d) how they might destroy old media

Question 9:


a) the Catholic Church
b) the state
c) corporate capital
d) all of the above

Question 10:


a) the free flow of communication and information
b) the fair flow of communication and information
c) the proportional flow of communication and information
d) all of the above

Question 11:


a) predicts events
b) can be refuted by others
c) generates other interesting hypotheses
d) all of the above

Question 12:


a) electing politicians to government
b) journalists acting on behalf of the public
c) putting ideas into some form of communication
d) holding up a mirror to society

Question 13:


a) commodities to be sold to advertisers
b) the principal source of revenue for media organizations
c) the public
d) all of the above

Question 14:


a) the invasion of privacy
b) surveillance of economic transactions
c) enhancing democracy
d) all of the above

Question 15:


a) economies expand with the introduction of new technologies
b) economies expand and contract with the introduction of new technologies
c) economies contract with the introduction of new technologies
d) none of the above

Question 16:


a) the expansion of cultural inventories enabled by digitization
b) the lack of time and space constraints of online media
c) the increasing length of Hollywood feature films
d) the increased reliance of hit films, books, and musical recordings caused by digitization

Question 17:


a) True
b) False

Question 18:


a) True
b) False

Question 19:


a) True
b) False

Question 20:


a) True
b) False

Question 21:


a) True
b) False

Question 22:


a) True
b) False

Question 23:


a) True
b) False

Question 24:


a) True
b) False

Question 25:


a) True
b) False

Question 26:


a) True
b) False

Question 27:


a) True
b) False