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Higher Education

Mass Communication in Canada, 7e: Chapter 8

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the 'Submit my answers' button at the bottom of the page to receive your results.

Question 1:


a) the competition between different media organizations
b) the merging of previously distinct media
c) the concentration of ownership in media industries
d) audio-visual media

Question 2:


a) the translation of information from analog formats into a universal code of 1s and 0s
b) the translation of information from a universal code of 1s and 0s into analog formats
c) the translation of information into medium-specific languages
d) the translation of information into alphanumeric text

Question 3:


a) the storage capacity of medium-specific computer servers
b) the storage capacity of mobile communications devices
c) the media holdings of a specific corporation
d) distinct media forms

Question 4:


a) they are simple enough that anyone can use them
b) they permit two-way communication
c) they can run on direct current or battery power
d) they employ universal digital coding

Question 5:


a) the distribution of telecommunications services
b) the technology behind telecommunications services
c) telecommunication infrastructure
d) the content of telecommunications

Question 6:


a) the equal treatment of all online content and services by internet service providers
b) the CRTC’s position on regulation of the internet
c) a term referring to the fact that no one owns the internet infrastructure
d) the CRTC’s position on pricing by internet service providers

Question 7:


a) 10 percent
b) 15 percent
c) 20 percent
d) 25 percent

Question 8:


a) it is an effective medium of propaganda
b) it is an effective medium of culture
c) the electromagnetic spectrum that carries broadcast signals is finite
d) the transmission infrastructure is too costly for the private sector to build

Question 9:


a) the Canadian Broadcasting Corporation
b) the companies participating in radio and television broadcasting
c) the Canadian Radio-Television and Telecommunications Commission
d) all Canadians

Question 10:


a) has been produced by Canadians, regardless of subject matter
b) addresses Canadian themes and issues in a recognizable way
c) is any program broadcast by a Canadian radio or television station
d) been produced by Canadians, and addresses Canadian themes and issues in a recognizable way

Question 11:


a) The internet
b) Music television
c) Radio
d) iTunes

Question 12:


a) three
b) seven
c) twelve
d) none

Question 13:


a) 3 to 6 percent
b) 7 to 10 percent
c) 11 to 15 percent
d) 16 to 20 percent

Question 14:


a) the Telecommunications Act
b) the Broadcasting Act
c) the Criminal Code
d) the Canadian Radio-Television and Telecommunications Commission

Question 15:


a) cinema
b) the postal service
c) telegraph services
d) newspaper publishing

Question 16:


a) True
b) False

Question 17:


a) True
b) False

Question 18:


a) True
b) False

Question 19:


a) True
b) False

Question 20:


a) True
b) False

Question 21:


a) True
b) False

Question 22:


a) True
b) False

Question 23:


a) True
b) False

Question 24:


a) True
b) False

Question 25:


a) True
b) False