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Mass Communication in Canada, 7e: Chapter 9

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the 'Submit my answers' button at the bottom of the page to receive your results.

Question 1:


a) professional and consumer
b) producer and consumer
c) promoter and consumer
d) proponent and consumer

Question 2:


a) space
b) time
c) space and time
d) access to audiences

Question 3:


a) goods and services
b) corporate philosophy
c) social values
d) all of the above

Question 4:


a) the cash reserves of media companies
b) money invested with an expectation of return
c) the seat of provincial or national governments
d) the loan interest paid by media companies

Question 5:


a) the size of its landmass
b) the size of its population
c) its proximity to the United States
d) all of the above

Question 6:


a) self-interest
b) trickle-down economics
c) supply-side management
d) price controls

Question 7:


a) self interest
b) public interest
c) compound interest
d) investors' interest

Question 8:


a) economic activity described in companies’ annual reports
b) governments’ economic interventions
c) economic activity not accounted for in business transactions
d) economic activity by crown corporations

Question 9:


a) tax credits for Canadian film and television producers
b) majority ownership of Canadian newspapers, magazines, and broadcasting stations
c) tax credits for foreign film and television producers on location in Canada
d) majority ownership of Canadian movie theatres, book retailers, and video stores

Question 10:


a) newspaper publishing
b) radio broadcasting
c) television broadcasting
d) cinema

Question 11:


a) industrial development
b) cultural development
c) national identity development
d) all of the above

Question 12:


a) monopoly
b) oligopoly
c) horizontal integration
d) vertical integration

Question 13:


a) YouTube
b) iTunes
c) Google
d) Yahoo

Question 14:


a) lots of people pay attention
b) it is matched with some form of paid service
c) it is provided by citizen journalists
d) it comes from publicly-owned media

Question 15:


a) a growing number of government web sites
b) a trend toward online voting in elections
c) a greater balance between right-wing and left-wing voices in the media
d) citizens’ engagement with media

Question 16:


a) True
b) False

Question 17:


a) True
b) False

Question 18:


a) True
b) False

Question 19:


a) True
b) False

Question 20:


a) True
b) False

Question 21:


a) True
b) False

Question 22:


a) True
b) False

Question 23:


a) True
b) False

Question 24:


a) True
b) False

Question 25:


a) True
b) False

Question 26:


a) True
b) False

Question 27:


a) True
b) False

Question 28:


a) True
b) False

Question 29:


a) True
b) False

Question 30:


a) True
b) False