Higher Education

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Student Resources


Student Study Guide

Revised by Teresa MacVicar, Conestoga College

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Chapter 10

Chapter 11

Chapter 12

Chapter 13


Practice Quizzes

Test your knowledge of the concepts and theories in each chapter.

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Chapter 10

Chapter 11

Chapter 12

Chapter 13


Online Case Studies

Revised by Robert Clapperton, Ryerson University

Case Study 1: Cross-Cultural Communication

Case Study 2: Know Your Audience

Case Study 3: The Style that Confuses

Case Study 4: Toy Pigs and Poor Sentence Structure

Case Study 5: Thanks, I Guess, and Thanks Again

Case Study 6: Is Anyone Listening?

Case Study 7: I Regret to Inform You

Case Study 8: You're Not Going to Like This, But . . .

Case Study 9: Ask Not What the Company Can Do for You

Case Study 10: It’s a Matter of Form

Case Study 11: Am I Repeating Myself?

Case Study 12: Too Much Information

Case Study 13: I Don’t Understand What You Want

Case Study 14: Can We Sell Your Need for a Baseball?

Case Study 15: Can We Sell Your Need for a Baseball? Part II

Case Study 16: Tweets and Secrets

Case Study 17: Social Media Marketing Proposal

Case Study 18: Resumé and Cover Letter Editing


Checklists and Outlines

Revised by Robert Clapperton, Ryerson University

Paragraphs Checklist

Information E-Mail Checklist

Direct-Approach Request Letter Checklist

Direct-Approach Response Letter Checklist

Bad News Message Checklist

Resumé Checklist

Application Letter Checklist

Interview Thank-You Letter Checklist

Job-Refusal Letter Checklist

Recommendation Report Checklist

Proposal Outline

Proposal Checklist

Formal Report Outline

Formal Report Checklist

Formal Report Transmittal Checklist

Questionnaire Checklist