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Binod Sundararajan and Linda Macdonald

Lean, Ethical Business Communication

ISBN 13: 9780199011216

About the Book

Lean, Ethical Business Communication focuses on five key elements of business communication—strategy, content, outcome, presentation, and ethics ("S.C.O.P.E."). Through a series of case studies, students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing corporate identities online.


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