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Higher Education

Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide.

Gasher: Chapter 01

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:

a) opened up new ways of seeing and understanding the world
b) extended personal relationships
c) extended social networks
d) All of the above

Question 2:

a) the public good
b) the benefit of the government
c) the benefit of owners and investors
d) the poor and cultural minorities

Question 3:

a) Twitter
b) Rogers
c) Bell
d) Quebecor

Question 4:

a) media companies can increase their profits
b) writers and artists are paid for their work
c) the government can have more control over the media
d) None of the above

Question 5:

a) 20%
b) 40%
c) 10%
d) 5%

Question 6:

a) the CRTC
b) the departments of heritage and industry
c) advertising agencies
d) Both a and b

Question 7:

a) 5 hours
b) 10 hours
c) 41 hours
d) 100 hours

Question 8:

a) 1650s
b) 1750s
c) 1850s
d) 1950s

Question 9:

a) the late 1940s and early 1950s
b) the early 1960s
c) the 1970s
d) the 1980s

Question 10:

a) Shannon and Weaver
b) Harold Lasswell
c) Harold Innes
d) Marshal MacLuhan

Question 11:

a) the act of making something common between two or more people
b) something people actually do
c) a form of social action
d) All of the above

Question 12:

a) one-way communication
b) communication on a large scale
c) a mathematical model of communication
d) a specific group of people

Question 13:

a) a stained glass window
b) clothing
c) a memorial sculpture
d) All of the above can be seen as communication media.

Question 14:

a) the merging of a wide range of previously separate communication technologies
b) the merging of once separate languages
c) the merging of space and time
d) All of the above

Question 15:

a) a distinct set of activities
b) involving particular technological configurations
c) associated, to some degree, with formally constituted institutions
d) All of the above

Question 16:

a) the role of the media as an active, meaning-generating agent
b) that audiences are passive
c) the role of technology over other factors
d) contributing little to our understanding of the world

Question 17:

a) the information they carry
b) the interpretation they place on that information
c) the comfort they bring during the harsh Canadian winters
d) Both a and b

Question 18:

a) the minds of geniuses
b) a larger set of social interests exerting pressure and direction on their development
c) characteristics inherent in the technology itself
d) specific corporate plans

Question 19:

a) provincial broadcasters
b) community radio
c) community television
d) All of the above

Question 20:

a) is the pre-eminent statute controlling broadcasting
b) defines broadcast undertakings
c) specifies who can own outlets
d) All of the above

Question 21:

a) who owns and controls service provision
b) what kinds of services are offered
c) to whom, and on what terms, services are sold
d) All of the above

Question 22:

a) True
b) False

Question 23:

a) True
b) False

Question 24:

a) True
b) False

Question 25:

a) True
b) False

Question 26:

a) True
b) False

Question 27:

a) True
b) False

Question 28:

a) True
b) False

Question 29:

a) True
b) False

Question 30:

a) True
b) False

Question 31:

a) True
b) False

Question 32:

a) True
b) False

Question 33:

a) True
b) False

Question 34:

a) True
b) False