Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:

The term “convergence” refers to ________.
a) the competition between different media organizations
b) the merging of previously distinct media
c) the concentration of ownership in media industries
d) audio-visual media

Question 2:

The term “digitization” refers to ________.
a) the translation of information from analog formats into a universal code of 1s and 0s
b) the translation of information from a universal code of 1s and 0s into analog formats
c) the translation of information into medium-specific languages
d) the translation of information into alphanumeric text

Question 3:

Digital technologies are considered interactive because ________.
a) they are simple enough that anyone can use them
b) they permit two-way communication
c) they can run on direct current or battery power
d) they employ universal digital coding

Question 4:

Canada’s Telecommunications Act does NOT cover ________.
a) the distribution of telecommunications services
b) the technology behind telecommunications services
c) telecommunication infrastructure
d) the content of telecommunications

Question 5:

Net neutrality is ________.
a) the equal treatment of all online content and services by internet service providers
b) the CRTC’s position on regulation of the internet
c) a term referring to the fact that no one owns the internet infrastructure
d) the CRTC’s position on pricing by internet service providers

Question 6:

________ percent of Canadians reported watching television on computer screens and mobile devices in 2012.
a) Less than 10
b) Less than 15
c) Less than 20
d) More than 20

Question 7:

Every country in the world regulates broadcasting because ________.
a) it is an effective medium of propaganda
b) it is an effective medium of culture
c) the electromagnetic spectrum that carries broadcast signals is finite
d) the transmission infrastructure is too costly for the private sector to build

Question 8:

The Canadian broadcasting system is owned and controlled by ________.
a) the Canadian Broadcasting Corporation
b) the companies participating in radio and television broadcasting
c) the Canadian Radio-Television and Telecommunications Commission
d) all Canadians

Question 9:

For regulatory purposes, a program deemed “Canadian content” ________.
a) has been produced by Canadians, regardless of subject matter
b) addresses Canadian themes and issues in a recognizable way
c) is any program broadcast by a Canadian radio or television station
d) has been produced by Canadians and addresses Canadian themes and issues in a recognizable way

Question 10:

In 2007, digital sales accounted for _______ of the Canadian industry’s sales revenues.
a) 5 percent
b) 25 percent
c) 10 percent
d) 12 percent

Question 11:

The National Film Board of Canada has won ________ Academy Awards (Oscars).
a) three
b) seven
c) twelve
d) zero

Question 12:

Canadian feature films are responsible for ________ of box-office revenue in Canada.
a) 2.5 percent
b) 10 percent
c) 15 percent
d) 20 percent

Question 13:

The internet in Canada is regulated by ________.
a) the Telecommunications Act
b) the Broadcasting Act
c) the Criminal Code
d) the Canadian Radio-Television and Telecommunications Commission

Question 14:

One of the first federal government departments created after Confederation in 1867 was responsible for ________.
a) cinema
b) the postal service
c) telegraph services
d) newspaper publishing

Question 15:

The average Canadian viewer watched approximately ________ hours of television per week in 2012.
a) 6
b) 10
c) 15
d) 28

Question 16:

The growing popularity of Netflix is due to ________.
a) convenience
b) affordability
c) programming choice
d) All of the above

Question 17:

Music Canada contends that the best way for musicians to reach audiences and build a fan base is through ________.
a) YouTube channels
b) iTunes
c) live performances
d) online streaming sites

Question 18:

The following is not a benefit of digitization to the book publishing industry: ________.
a) Reduction in printing and storage costs
b) Reduction of royalty rates to authors
c) Facilitate book promotion
d) Increase author-reader interaction

Question 19:

The following is not one of the challenges to the book publishing industry as a result of digitization: ________.
a) More books are available to more Canadians
b) Traffic is reduced to local bookstores
c) They (online publishers) operate beyond Canadian copyright law
d) Online retailers can demand greater discounts from publishers

Question 20:

Online streaming services like Netflix are not subject to broadcast regulation.
a) True
b) False

Question 21:

More than 80 percent of programming on the Aboriginal Peoples Television Network originates from Canadian producers.
a) True
b) False

Question 22:

Music Canada contends that the best way for musicians to make money from their music is to sell it through online streaming sites.
a) True
b) False

Question 23:

Television has become the largest source of revenue for private Canadian film and video companies due to Canadian cinema’s difficulty in penetrating Canadian movie theatres.
a) True
b) False

Question 24:

nglish-language publishers have been more successful in getting their books to readerships than French-language publishers in Canada.
a) True
b) False

Question 25:

In Canada, Canadian magazines lead sales in subscriptions, while American magazines lead sales in the newsstands.
a) True
b) False

Question 26:

It is generally ten times cheaper for a Canadian television network to purchase American programming than to produce their own.
a) True
b) False

Question 27:

Telephone companies are considered common carriers—they are merely distributors, rather than producers, of content.
a) True
b) False

Question 28:

The CRTC has the legal right to suspend or revoke broadcast licenses, including that of the CBC.
a) True
b) False

Question 29:

Canadian content refers to the nature of content of broadcast programming.
a) True
b) False

Question 30:

In Quebec, television advertising on children’s programming is prohibited.
a) True
b) False

Question 31:

Radio remains the single most popular media platform for recorded music.
a) True
b) False

Question 32:

During World War I, Canada became the first country in the world with government film-production units.
a) True
b) False

Question 33:

Textbooks account for 45 percent of the Canadian market.
a) True
b) False

Question 34:

The Canada Post Corporation Act prohibits Canada Post from competing with private companies in the courier business.
a) True
b) False

Higher Education

Gasher: Chapter 08