Higher Education

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Deborah Luchuk

Successful Business Communication, Second Edition
ISBN 13: 9780199018987

About the Book

Successful Business Communication, Second Edition, is a concise yet comprehensive Canadian-authored core text with a practical approach and conversational tone, suitable for business communication courses at the college and university level. It provides step-by-step instruction on the common forms of business communication that students will encounter in the workplace, as well as a practical examination of how these forms are actually used. Luchuk also highlights the importance of adapting to recent trends in business, offering guidance on cross-cultural communication in a global context and instruction on using social media and other digital technologies as tools for business communication.

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