Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the “Submit my answers” button at the bottom of the page to receive your results.

Question 1:

Which of the following is the most important agent of social learning?
a) The organizations to which one belongs
b) The media
c) Family
d) School
e) Workplace

Question 2:

Which of the following agents of social learning has the greatest impact on one’s political agenda?
a) The organizations to which one belongs
b) The media
c) Family
d) School
e) Workplace

Question 3:

What does the term “propaganda” mean?
a) The dissemination of selected information and/or misinformation in order to espouse a particular ideology or policy
b) Coverage of political events by privately owned media outlets
c) Government news releases or media political news coverage containing a leftist ideological perspective
d) Deliberate leaks to the press by political party officials
e) None of the above

Question 4:

Newspapers are geared primarily to which of the following markets?
a) Local
b) Regional
c) Provincial
d) National
e) International

Question 5:

What is the major issue concerning the case of magazines in Canada?
a) Concentrated ownership
b) Foreign ownership
c) Language
d) Advertising
e) Readership

Question 6:

What does the term “infotainment” refer to?
a) Reality television programs
b) Television news on private broadcasters
c) News that is packaged using an entertainment, celebrity-journalist format
d) Tabloid newspapers
e) Informal blog postings

Question 7:

The economic filter of media reporting includes which of the following components?
a) Technology
b) The iron law of the marketplace
c) Industry structure
d) Government regulation
e) Both A and B

Question 8:

Dependence on foreign sources of news by Canadian-owned newspapers is the result of what?
a) The superiority of foreign news sources
b) The nationality of the owners
c) Canadians’ preference for television news
d) The shortage of journalists in Canada
e) None of the above

Question 9:

What is a split-run magazine?
a) A magazine whose content is equally Canadian and foreign
b) A magazine that is published in both English and French in Canada
c) A magazine that is based outside of Canada, has most of its production and editorial costs based outside of Canada, and has most of its circulation based outside of Canada
d) A magazine that is based in Canada and most of its production and editorial costs are based in Canada, and most of its circulation is non-Canadian
e) None of the above

Question 10:

What percentage of all music aired on AM radio in Canada must be Canadian content?
a) 7 per cent
b) 15 per cent
c) 35 per cent
d) 51 per cent
e) 77 per cent

Question 11:

Which of the following is not one of the criteria for qualifying a musical selection as Canadian content?
a) The lyrics are written entirely by a Canadian.
b) The music is or lyrics are performed principally by a Canadian.
c) The music is composed entirely by a Canadian.
d) The music is produced by a Canadian.
e) All of the above are criteria.

Question 12:

In the case of television, which of the following is not a type of programming that meets Canadian content quotas established by the CRTC?
a) Sports
b) Entertainment
c) Public affairs
d) News
e) Neither A nor B

Question 13:

Jesse Jackson once remarked that when speaking in front of the television camera, it is important to do what?
a) Give long, stirring speeches
b) Use complex statements
c) Use short, memorable sentences
d) Speak very quickly
e) Evoke emotion

Question 14:

The emphasis on confrontation in television news coverage has which of the following two virtues?
a) Tension and violence
b) Action and conflict
c) Violence and intrigue
d) Simplicity and action
e) Excitement and simplicity

Question 15:

Which of the following is not one of the factors behind the media’s use of experts in their coverage?
a) The eagerness and willingness of experts to offer their analysis
b) In order to protect against charges of bias and lawsuits
c) Its self-image as dispenser of the news, reporter of the facts
d) Its need for low-cost information and instant analysis
e) None of the above

Question 16:

Which two of the following factors are key to determining what becomes news?
a) Unpredictability and visual appeal
b) Predictability and visual appeal
c) Violence and accessibility
d) Conflict and accessibility
e) None of the above

Question 17:

Which of the following were the two conclusions drawn by Cooper and Miljan based on their study of the values and beliefs of Canadian journalists?
a) English-Canadian journalists tend to be more right-of-centre than the general public, and the right-leaning proclivities of journalists affect the way stories are reported.
b) English-Canadian journalists tend to be more left-of-centre than the general public, and the left-leaning proclivities of journalists affect the way stories are reported.
c) English-Canadian journalists tend to be more centrist than the general public, and the centrist proclivities of journalists do not affect the way stories are reported.
d) English-Canadian journalists tend to be more centrist than the general public, and the centrist proclivities of journalists affect the way stories are reported.
e) None of the above

Question 18:

In their study of the values and beliefs of Canadian journalists, Cooper and Miljan found that journalists are considerably more likely than the general public to vote for which party?
a) The Conservative Party
b) The Liberal Party
c) The New Democratic Party
d) The Green Party
e) The Bloc Quebecois

Question 19:

What were the findings of Cooper and Miljan in their study of the values and beliefs of Canadian journalists, with respect to how close French-Canadian journalists are to the political and social views of their audience/readership as compared to English-Canadian journalists?
a) Further to the right of their readership/audience
b) More centrist than their readership/audience
c) Further to the left than their readership-audience
d) More close than English-Canadian journalists
e) None of the above

Question 20:

What does the term “manufacture consent” refer to?
a) Pacifying the public and fostering acceptance of the social system
b) A type of television advertising designed to open people’s minds to new ideas
c) Political advertising designed to sway voters
d) The desensitizing of television viewers to violence and other objectionable content
e) None of the above

Question 21:

How long are typical television spot ads seen during election campaigns?
a) 10 to 20 seconds
b) 20 to 30 seconds
c) 30 to 40 seconds
d) 40 to 50 seconds
e) 50 to 60 seconds

Question 22:

The technology of television leads it to depict news stories that focus on what?
a) The personal
b) The immediate
c) The concrete
d) All of the above
e) None of the above

Question 23:

Walter Lippman identified the bias of television in terms of what?
a) Emphasis on confrontation
b) Emphasis on the abstract
c) Repertory of stereotypes
d) Both A and B
e) Both A and C

Question 24:

Compared to opposition parties, how effective is the media at scrutinizing and criticizing government action?
a) More effective
b) Less effective
c) About the same
d) The media are generally not critical of government.
e) None of the above

Question 25:

What is the conclusion drawn by Brooks and Menard regarding the orientation of the media and established values and institutions?
a) The media are generally critical of established values and institutions.
b) Overall the media are neither overly supportive nor overly critical of established values and institutions.
c) The media are generally supportive of established values and institutions.
d) The orientation of the media changes, depending on the issues and context of the events being covered.
e) None of the above

Question 26:

Freedom of the press is crucial to the health of democracy.
a) True
b) False

Question 27:

The overwhelming domination of American programming in the English-Canadian market has always existed.
a) True
b) False

Question 28:

Radio and television programming is primarily dedicated to news and information.
a) True
b) False

Question 29:

On balance, commercial film is critical of “the system” (i.e., dominant values and institutions).
a) True
b) False

Question 30:

The media’s role in politics is essentially conservative.
a) True
b) False

Question 31:

There is competition between same-language, mass-circulation dailies that have different owners in every Canadian city.
a) True
b) False

Question 32:

Print media in Canada are subject to direct regulation along with television and radio media.
a) True
b) False

Question 33:

The Income Tax Act primarily functions to promote Canadian culture.
a) True
b) False

Question 34:

The original reason for treating broadcasting differently from print media with respect to government regulations was to prevent American domination of the Canadian market.
a) True
b) False

Question 35:

The federal government offers subsidies to compensate for the unfavourable economics of domestic television production.
a) True
b) False

Question 36:

The term “sound bite” refers to a person using complex sentences.
a) True
b) False

Question 37:

The term “news management” refers to the practice of accommodating the media’s routines and requirements through well-timed press conferences, photo opportunities, news releases, and staged events.
a) True
b) False

Question 38:

Most journalists occupy various positions towards the middle of the ideological spectrum.
a) True
b) False

Question 39:

In their study of the values and beliefs of Canadian journalists, Cooper and Miljan found that journalists are more religious than the general public.
a) True
b) False

Question 40:

Gains made by socially marginal, politically weak interests (e.g., Aboriginal Canadians, women, and environmentalists) have been made in large measure due to media coverage of their demands and spokespersons.
a) True
b) False

Higher Education

Canadian Democracy, A Concise Introduction - Chapter 11