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Principles of Sociology: Canadian Perspectives - Chapter 13

Instructions: Click on the radio button beside your answers below. When you've completed the entire quiz, click the

Question 1:


a) structures / institutions
b) structures / processes
c) messages / institutions
d) processes / messages
e) none of the above

Question 2:


a) The mass media contribute to inequality in society.
b) The media generate public discourses about what is normal and necessary.
c) Media content is filled with values that promote the rich and powerful.
d) Media helps a society internalize appropriate values and beliefs.
e) both a and c

Question 3:


a) Audiences uncritically absorb messages and blindly act on them.
b) Excessive exposure to media breeds passivity.
c) Audiences are active agents who take the initiative in negotiating media messages.
d) Violent incidents can be blamed on media messages.
e) Audiences will believe anything if it comes from a respected authority.

Question 4:


a) more violence-prone individuals may be drawn to violent television shows
b) social violence may increase
c) fewer individuals will watch violent television programs
d) social violence may decrease
e) both c and d

Question 5:


a) There is a greater demand for regulatory control.
b) The diversity of media output will be forced to increase.
c) The blending of editorial and commercial content is ratings-driven.
d) Consumers are taught to equate profits with public good.
e) all of the above

Question 6:


a) 600,000
b) 6,000,000
c) 66,000,000
d) 6,600,000
e) 600,000,000

Question 7:


a) Commercial
b) Public
c) Private
d) Community
e) a and c

Question 8:


a) one-to-one
b) one-to-many
c) many-to-one
d) many-to-many

Question 9:


a) a large and dispersed audience
b) large-scale delivery and consumption
c) impersonality in distribution
d) all of the above
e) only a and b

Question 10:


a) blogs
b) cellular and online communication
c) commercial-stripping devices such as PVRs and TiVo
d) satellite transmissions
e) none of the above

Question 11:


a) 1925 / 1936
b) 1932 / 1968
c) 1936 / 1952
d) 1952 / 1968
e) 1969 / 1991

Question 12:


a) 4
b) 14
c) 24
d) 34
e) 44

Question 13:


a) women are portrayed in the media as inferior or irrelevant
b) women are bombarded with images of perfection that are difficult to achieve
c) the media's relationship with the genders is ambivalent
d) gender becomes a key variable in the production, transmission, and interpretation of media messages
e) both a and b

Question 14:


a) Technological changes to the production and transmission of media content.
b) Increasingly porous borders
c) Greater inclusiveness of historically disadvantaged groups.
d) Increased commerical pressure.
e) Greater diversity in media audiences.

Question 15:


a) an identity crisis
b) a mutually reinforcing relationship
c) convergence
d) feedback and exchange
e) a paradox of causality