Higher Education

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Quiz for Chapter 18

Multiple Choice Questions

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1. Mass culture can be seen as a product of ________.

a) the cultural industries
b) discriminating consumers
c) marketing departments
d) advertising

Answer


2. What term is used today to refer to how dominant groups in society exercise their intellectual and moral leadership?

a) hegemony
b) dogma
c) propaganda
d) ideology

Answer


3. What social movement introduced residential segregation based on social class?

a) the French Revolution
b) the Post-Industrial Revolution
c) the American Revolution
d) the Industrial Revolution

Answer


True or False Questions

1. By the time children are two, they understand that television is make-believe.

Answer


2. Violence has only recently played a role in entertainment.

Answer


3. Those who use the term 'mass culture' want to make sure that popular culture is identified as commercial culture.

Answer


Fill in the Blank Questions

1. Gramsci used the term ________ to refer to the way in which dominant groups in society use intellectual and moral leadership to try to win ascent over subordinate groups.

Answer


2. The ________ produced a great deal of fear among members of the British government.

Answer


3. ________ relationships are generally two-directional and, therefore, social.

Answer


Short Answer Questions

1. What are the consequences of the apparent link between media coverage and consumer spending?

Answer


2. What media has been accused of contributing to cultural and political decadence?

Answer


3. What did Jonathan Freedman suggest that we look to for explanations of growing rates of violence and crime?

Answer