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Elements of Sociology: A Critical Canadian Introduction, Second Edition: Chapter 2

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the 'Submit my answers' button at the bottom of the page to receive your results.

Question 1:


a) Max Weber
b) Emile Durkheim
c) Auguste Comte
d) Robert Park

Question 2:


a) outsider
b) insider
c) Both a and b.
d) None of the above.

Question 3:


a) a close examination of characteristics that cannot be counted or measured
b) finding patterns governing whole structures or systems
c) studying individual cases that don
d) Both a and c.

Question 4:


a) is a relatively new research method
b) is based on the theories of Dorothy Smith
c) does not reflect the view that a neutral stance is necessarily more scientific than an approach that involves
d) All of the above.

Question 5:


a) used to identify and describe best practices
b) stories about people and their situations
c) used to analyze the methodological practices of social scientists
d) None of the above.

Question 6:


a) Semiotic studies of advertising depend far too much on the skill of the individual analyst.
b) Semiotic research is unable to derive an overall sense of constructed meanings from a survey, or even a large number of messages.
c) The content analysis of semiotic research is too vague.
d) Both a and b.

Question 7:


a) Discourse analysis
b) Semiotic analysis
c) Content analysis
d) None of the above.

Question 8:


a) direct
b) indirect
c) inverse
d) Both a and b.

Question 9:


a) True
b) False

Question 10:


a) True
b) False

Question 11:


a) True
b) False

Question 12:


a) True
b) False

Question 13:


a) True
b) False

Question 14:


a) True
b) False

Question 15:


a) True
b) False

Question 16:


a) True
b) False

Question 17:


a) True
b) False

Question 18:


a) True
b) False