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Social Research Methods, Fourth Canadian Edition: Chapter 06

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:


a) respondents can answer in their own terms
b) they allow for unusual, unanticipated responses
c) prospective respondents may be discouraged by the need to compose an answer
d) they are useful for exploring new or changing areas of research

Question 2:


a) respondents are presented with a set of fixed response options
b) replies are easier to compare among respondents than when using closed questions
c) there is a lower risk of incorrect transcription than when using closed questions
d) respondents can reply however they wish

Question 3:


a) risks measurement errors when multiple coders are involved
b) should use as many coders as possible to sort the data to avoid time delays
c) asks respondents to assign their answers to a category with a number already set up
d) ensures validity of the data

Question 4:


a) it means that assigning a numerical value cannot be done until after reviewing the data
b) it means that respondents are asked to give their honest opinions
c) it indicates there may be validity issues
d) it is known as pre-coding

Question 5:


a) when coding, it is necessary to have some overlap of categories so that no data are left out
b) coding needs an exhaustive list of categories that covers all possibilities
c) the category list should not include a category ?other?
d) a coding frame should be known only to the lead researcher for reliability reasons

Question 6:


a) spontaneity may be lost if relevant answers are excluded from the fixed choices
b) categories can overlap
c) they can be answered quickly and easily
d) they eliminate the need for conversation about the research topic

Question 7:


a) reduces concern that categories for forced-choice answers are not exhaustive
b) may lead to a lack of authenticity in answers to closed questions
c) tends to confuse respondents
d) provides a catch-all that ensures reliability of the measuring instrument

Question 8:


a) it may happen that the format of the question is inappropriate for the concept
b) they may reveal unwanted attitudes about respondents
c) most people do not observe or remember systematically
d) the answers to these questions will inevitably render invalid data

Question 9:


a) factual questions about an entity
b) personal factual questions
c) questions about knowledge
d) none of the above

Question 10:


a) double-barrelled question
b) general question
c) loaded question
d) negative question

Question 11:


a) avoid very general questions
b) avoid long questions
c) avoid questions that include negatives
d) all of the above

Question 12:


a) where a respondent provides an answer to a question before it is asked, the question should be repeated at the appropriate time
b) questions about sensitive issues should be left to the very end of the question schedule
c) questions on the same issue should be spread out all through the schedule to test for validity
d) specific questions should be addressed before general issues are dealt with

Question 13:


a) the print styles should remain the same throughout
b) horizontal formatting is preferred because it reduces confusion
c) horizontal formatting is easier to code
d) Likert scales with a range from strongly agree to strongly disagree are often more effective in a horizontal format

Question 14:


a) is not necessary
b) is the sole purpose for using Likert scale survey design
c) can be instituted at any time before or after the questionnaire is completed
d) requires the use of pre-coding and reverse coding techniques

Question 15:


a) to determine which respondents should be included in the full study
b) to prevent interviewers from becoming too confident
c) to help a researcher generate fixed-choice responses to closed questions
d) to ensure that every respondent gives the same answer to a question

Question 16:


a) TRUE
b) FALSE

Question 17:


a) TRUE
b) FALSE

Question 18:


a) TRUE
b) FALSE

Question 19:


a) TRUE
b) FALSE

Question 20:


a) TRUE
b) FALSE

Question 21:


a) TRUE
b) FALSE

Question 22:


a) TRUE
b) FALSE

Question 23:


a) TRUE
b) FALSE

Question 24:


a) TRUE
b) FALSE

Question 25:


a) TRUE
b) FALSE

Question 26:


a) TRUE
b) FALSE

Question 27:


a) TRUE
b) FALSE

Question 28:


a) TRUE
b) FALSE

Question 29:


a) TRUE
b) FALSE

Question 30:


a) TRUE
b) FALSE