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Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide.

Print Price: $219.99

624 pp.
56 figures; 23 tables; 20 screenshots, 8" x 10"


Copyright Year:

Imprint: OUP Canada

Business Research Methods

Canadian Edition

Alan Bryman, Emma Bell, Albert J. Mills and Anthony R. Yue

Introducing Canadian readers to the most prominent methods of business research in use today, this groundbreaking text reflects contemporary practice by providing balanced coverage of both qualitative and quantitative research methods. Treating even the most challenging concepts with refreshing clarity, the text draws on wide-ranging examples as well as over 400 Canadian and international sources to encourage students to consider the practical and philosophical implications of each step in the research process. In-depth and accessible, with a wealth of pedagogical features, this is the only text of its kind to approach business research methodology from a Canadian perspective.

Readership : Business research methods courses at the university level; as well as some colleges. The text will also be a useful reference for MBA and PhD business students.

Dedication Page
Brief Contents
Detailed Contents
About the Authors
From the Publisher
Part 1: Getting Started
1. Planning a Research Project and Formulating Research Questions
2. Getting Started: Reviewing the Literature
Part 2: Research Strategies
3. Business Research Strategies
4. Research Designs
5. The Nature of Quantitative Research
6. The Nature of Qualitiative Research
7. Mixed Methods Research: Combining Quantitative and Qualitative Data
8. Ethics in Business Research
Part 3: Methods
9. Sampling
10. Self-Completion Questionnaires
11. Asking Questions
12. Using SPSS for Windows
13. Structured Interviewing
14. Interviewing in Qualitative Research
15. Focus Groups
16. Structured Observation
17. Ethnography and Participant Observation
18. Content Analysis
19. Secondary Analysis and Official Statistics
20. Language in Qualitative Research
21. Historiography and the Past in Business Studies
22. Internet Research Methods
Part 4: Completion
23. Quantitative Data Analysis
24. Qualitative Data Analysis
25. Writing Up Business Research

Instructor's Manual:
Figures from the text
Reading guides
Lecture outlines
Coverage of difficult concepts
Teaching activities
PowerPoint Slides
Student Study Guide:
Self-grading multiple choice questions
Downloadable data sets
Research project guide
Annotated web links (prepared by the authors)
Key Concepts boxes
Research in Focus boxes

Alan Bryman was appointed Professor of Organizational and Social Research at the University of Leicester in August 2005. Prior to this he was Professor of Social Research at Loughborough University for 31 years. His main research interests are in leadership especially in higher education, research methods (particularly mixed methods research), and the 'Disneyization' and 'McDonaldization' of modern society.

Emma Bell is Senior Lecturer in Management at the University of Exeter. She graduated from the Manchester Metropolitan University Graduate School of Business in 2000 before working for Manchester Metropolitan University and later as a lecturer at Warwick University. She recently completed a research project entitled The Changing Role of the Industrial Mission; this explored the relationship between religion, spirituality, and organisation from a historical perspective and was funded by The Leverhulme Trust.

Albert J. Mills is Director of the PhD program in Business Administration at the Sobey School of Business, Saint Mary's University (Halifax). He is also Divisional Editor for the Canadian Journal of Administrative Sciences, a multidisciplinary, peer-reviewed, international quarterly. Professor Mills is a Visiting Professor at the Swedish School of Economics (Department of Management and Organization).

Anthony R. Yue came to academic life after an extensive career working in a variety of entrepreneurial organizations. He has managed in the retail sector, created a financial services company, contributed to a number of family businesses in the import/export arena, and trained petroleum workers and military personnel in sea and survival skills. He holds an Executive MBA from Saint Mary's University and is currently completing his PhD thesis concerning gossip in organizations.

Techniques of Writing - Courtland L. Bovee
The Oxford Handbook of Applied Bayesian Analysis - Edited by Anthony O' Hagan and Mike West

Special Features

  • Canadian content. A thoroughly Canadian adaptation of a well-respected text, this is the only business research methods text that specifically examines such issues as quality management, employee retention, and managing accounts within a Canadian context.
  • Comprehensive. Guides students through every step of the research process, beginning with establishing and researching a topic and following through to the various stages of data collection, analysis, ethics, and writing strategies.
  • Accessible. Introduces the core concepts, methods, and values involved in doing research in a way that is practical and engaging for students taking on their own research projects.
  • Quantitative and qualitative coverage. A balanced treatment of both quantitative and qualitative data analysis acquaints students with the strengths and weaknesses of both methods and how they can be used together to conduct research.
  • Over 400 Canadian and international sources. Draws on an expansive range of research projects and examples, offering students a sophisticated and thorough examination of the various practices within business and management research.
  • Positivist and postpositivist methods. Explains the key differences between positivist methods (applying the scientific method to the study of human society) and postpositivist methods (critical theory, and an emphasis on the social construction of reality), providing students with research strategies for using quantitative, qualitative, and mixed methods with each approach (Ch 7).
  • In-depth coverage of literature reviews. Assists students in identifying and critically assessing key readings from existing literature to better define their research question.
  • Philosophical and ethical analysis. Explores the philosophical dilemmas and ethical controversies faced by researchers within a business and organizational context, encouraging students to think critically about key issues.
  • Historiographical coverage. A unique and cutting-edge chapter on the 'Historiography and the Past in Business Studies' (Ch 21) helps students understand how business research methods have evolved over time.
  • Engaging box program:
  • Student Experience boxes engage students in the practicalities of the research process by vividly illustrating the pitfalls and successes of research conducted by business students in Canada, the UK, and Finland.
  • Research in Focus boxes present real cases from the business world, helping students connect complex concepts with real life situations.
  • Tips and Skills boxes in each chapter help students avoid common research mistakes and encourage them to apply their knowledge.
  • Pedagogically rich. Chapter guides as well as checklists, margin definitions, figures and tables, key terms bolded upon first use, key points, review questions and an end-of-text glossary boost student understanding of the material. Also appearing throughout, in-text marginal icons direct students to additional content online.
  • Outstanding ancillary package. A companion website helps students understand key concepts and additional online resources for instructors make course planning simple and effective.