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Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide.

Print Price: $116.99

Format:
Paperback, eBook
624 pp.
63 photos; 179 figures' 10 tables, 8" x 10"

ISBN-13:
9780199036127

Copyright Year:
2020

Imprint: OUP Canada


Communicating for Results

A Canadian Student's Guide, Fifth Edition

Carolyn Meyer

Get career ready with this best-selling introduction to business communication - with more sample documents than any other book

Now in its fifth edition, Communicating for Results offers practical, classroom-tested instruction in the rhetorical techniques and persuasive strategies that students need to become effective writers and speakers. Supplemented with abundant group and individual activities to reinforce key principles and help students hone their skills, this invaluable text will teach students to communicate with confidence.

Readership : Communicating for Results targets students studying business communication, professional communication, and business English courses taught out of communication departments at both universities and colleges.

Reviews

  • "This is a solid introductory textbook for any course in business communications. The content is current, interesting, and relevant, and it's clearly organized and laid out for students; it also contains a variety of options for extra discussion and practice."
    --Aidan Wyatt, Southern Alberta Institute of Technology

  • "This is a reliable text with good coverage of key concepts that won't put you or your students to sleep."
    --Gillian Saunders, University of Victoria

  • "A comprehensive guide for business communications."
    --Heather Madden-Johns, British Columbia Institute of Technology

  • "... This is an extremely thorough business communications text targeted to a second year or higher level. It covers all the basics of business correspondence, presentations and reports, but also includes a great deal of additional information such as employment communication, grammar, and editing."
    --Dr. Laurie Jackson, Camosun College

Contents Overview
Detailed Contents
From the Publisher
Author's Preface and Acknowledgements
Dedication
NOTE: Each chapter includes
- Learning Objectives
- Chapter-opening case study
- Checklist boxes
- Quick Tips boxes (selected chapters)
- Sample documents/writing samples
- Key Terms highlighted at first use
- Marginal Glossary
- Exercises, Workshops, and Discussion Forums
- Writing Improvement Exercises
- Case Study Exercises
- Online Activities
1. Issues and Trends in Professional Communication
2. Getting the Message Across
3. Getting Started: Planning, Writing, and Revising Business Messages
4. Business Style: Word Choice, Conciseness, and Tone
5. Business Style: Sentences and Paragraphs
6. Memorandums, E-mail, and Routine Messages
7. Routine Goodwill Messages
8. Delivering Unfavourable News
9. Persuasive Messages
10. Communicating for Employment
11. Informal Reports
12. Proposals and Formal Reports
13. Oral Communication
14. Social Media and Mobile Communications
Appendix A: Business Usage
Appendix B: Grammar Handbook
Notes
Index

INSTRUCTOR RESOURCES
Sample Syllabus
13 weeks; each week includes:
· Assigned reading from book
· Assigned exercises from book (homework)
Instructor's Manual
For each chapter:
· Chapter Overview
· Learning Objectives
· Key concepts
· 6-10 Suggestions for discussion or debate
· 5 Further Readings and Tasks
· 7-10 Homework assignments with answer guidelines
· Answer key for end-of-chapter exercises
PowerPoint Slides
· 25 lecture slides for each chapter
Test Generator
For each chapter:
· 40-50 multiple choice questions
· 25-30 true-or-false questions
· 20-35 short answer questions
Case Studies with Answer Key
· 20 case studies to improve students' critical thinking and writing skills
· General scenarios related to business communication
· Accompanied by 3 activities and discussion questions
.
STUDENT RESOURCES
Student Study Guide
For each chapter:
· Chapter Overviews
· Learning Objectives
· Key concepts
· 10 Review Questions
· Answer key for review questions
· 25 flash cards
Student Quizzes
For each chapter:
· 25 multiple choice questions
- Instant feedback provided
· Practice midterm and final exam with answer key
Annotated Business Plan
· A comprehensive introduction to business plans
· Sample of an annotated business proposal
· Sample transmittal letter
· Sample business plan
· Financial statements
· Relevant web links
Web Links
· Relevant links to blogging and microblogging, wikis, social media, text messaging
· Links to exercises related to technology in the workplace
- Additional web links organized by chapter
Grammar Diagnostic Modules
· 34 quizzes
· Available for most Learning Management Systems
Scenarios
- Interactive scenario with personal study or group activity questions
Documents Library
· A library of model documents organized by document type
- Some documents are annotated to show correct and incorrect formats

Carolyn Meyer is an associate professor in the School of Professional Communication and the Masters of Professional Communication Program at Ryerson University.

Lean, Ethical Business Communication - Binod Sundararajan and Linda Macdonald
Successful Business Communication - Deborah Luchuk
Public Speaking in Canada - Sherry Devereaux Ferguson

Special Features

  • Written by a Canadian author for Canadian students, featuring Canadian content, usage, and approaches to business practice.
  • Extensively class-tested throughout the country, this is an effective resource for teaching students to become successful communicators.
  • A skills-based approach uses writing models, organizational plans, and reviewer-acclaimed exercises to simplify the writing process, banish writer's block, and ease fears about public speaking.
  • The most annotated models of effective communication - including formal / informal reports and proposals, e-mails, and good and bad news messages - show students how to apply principles to their own work.
  • Covers a wide range of communication approaches and current trends in research - including communication theory, global and intercultural communication, ethical communication, and collaborative communication - preparing students for today's workplace.
  • Emphasizes critical thinking - rather than relying on rigid formulas - to equip students with flexible skills they can apply to any situation.
  • Case studies on topics such as cultural diversity and corporate responsibility ensure students are exposed to real-world scenarios.
  • Helpful pedagogy throughout the text includes Quick Tips boxes, marginal definitions of key terms, while extensive end-of-chapter pedagogy includes workshops and discussion forums, writing improvement exercises, online activities, and case study exercises.
New to this Edition
  • Revised and streamlined for a more efficient presentation of key concepts.
  • The most up-to-date business communication text available featuring new coverage of the Gen Z workforce, managing team conflict, and optimizing your online personal brand.
  • New infographic presentation of concepts engages students and helps reinforce key concepts.
  • New coverage on Indigenous Peoples in business and business communication prepares students to be informed and culturally sensitive communicators within the Canadian context.
  • New and updated end-of-chapter exercises help students to apply the concepts covered in each chapter to realistic, current situations.
  • Style and grammar guides - including the update to APA 7 (2019) - help students write clearly and accurately.