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Isabelle Szmigin, Maria Piacentini and Tatiana Levit Consumer Behaviour, Canadian Edition ISBN 13: 9780199029075 |
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About the BookDrawing on Canadian and international examples, this text examines what influences consumers and how seminal theories and cutting-edge research apply to marketing practice today. Featuring engaging case studies, an accessible writing style, and real-life examples, Consumer Behaviour is an ideal introduction to the field. |
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