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Isabelle Szmigin, Maria Piacentini and Tatiana Levit

Consumer Behaviour, Canadian Edition

ISBN 13: 9780199029075

About the Book

Drawing on Canadian and international examples, this text examines what influences consumers and how seminal theories and cutting-edge research apply to marketing practice today. Featuring engaging case studies, an accessible writing style, and real-life examples, Consumer Behaviour is an ideal introduction to the field.

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Sample Material

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