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Higher Education


Ronald B. Adler, George Rodman, and Alexandre Sévigny

Understanding Human Communication, Canadian edition
ISBN 13: 9780195424560

About the Book

This Canadian edition retains the enduring features that have made the US edition the best-selling introductory human communication text on the market: an engaging and reader-friendly writing style; an inviting visual design with marginal quotations, cartoons, photographs, newspaper clippings, and supplemental readings on every page; up-to-date information on technology, gender, and cultural diversity; and everyday applications based on solid research and theory. Maintaining the quality of presentation that has characterized previous editions, the Canadian edition features new and relevant material on technology in communication, personal listening styles, deceptive communication, and informative speaking.

  • Seamless integration of theoretical concepts and their application - due to use of case studies, marginal icons, photographs, critical thinking probes, and ethical challenges - keeps the reader continuously engaged.
  • Organization fits the traditional 10-16 week university or college term.
  • Writing style makes the text accessible to 1st year students without being too elementary.
  • Canadian content added to diversity sidebars, list of films, books, pop culture, and social experiments that appear throughout, quotation sidebars, understanding communication technology, and the ethical challenges sections.
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    Sample Material

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