Part 1: Foundations of Data-driven Insights
1. An Era of Artificial Intelligence
2. LUPE Model - Developing Data-driven Campaigns
3. Anything Can be Measured, Measure What Counts
Part 2: Case Studies
4. Convergence of Social Media, Search, and Content Marketing
5.
Data-driven Influencer Strategy
6. Creating Compelling Content through Visual Storytelling
7. Corporate Social Responsibility & Corporate Activism
8. Engagement through Crowdsourcing & User Generated Content
9. Social Customer Experience (CX)
10. Crisis Communications in a
Data-driven World
11. Geofencing and Hypertargeting Strategies
12. Future Implications of Data-Driven Decisions
There are no Instructor/Student Resources available at this time.
REGINA LUTTRELL, PH.D. is currently the associate dean of research and creative activity and director of the W20 Emerging Insights Lab at the S.I. Newhouse School of Public Communications at Syracuse University where she teaches public relations and social media.
SUSAN F. EMERICK is
a globally recognized business and marketing innovator, building online brands for organizations around the world. Recognized as one of the top 25 Internet Marketing Leaders and Innovators by iMedia, listed in the TopRank top 25 Women That Rocked Social Media, and honored as one of the top 50
Influential Women in Digital Marketing.
ADRIENNE A. WALLACE, PH.D. is an assistant professor at Grand Valley State University, with more than 20 years of professional experience in both the public and private sectors ranging in scope from nonprofit, health, education, government,
hospitality, politics, and lobbying, to finance.
Making Sense in the Social Sciences - Margot Northey, Lorne Tepperman and Patrizia Albanese
Public Relations - Tom Kelleher
Public Relations in Practice - Dr. Kate Kurtin
Managing Public Relations - Peter Smudde
Cases in Public Relations - Dr. Brigitta Brunner and Dr. Corey Hickerson
