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Mass Communication in Canada, 7e: Chapter 2

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the 'Submit my answers' button at the bottom of the page to receive your results.

Question 1:


a) a general process of intellectual, spiritual, and aesthetic development
b) the body of institutions and relationships within which a large group of people lives
c) painting
d) all of the above

Question 2:


a) weaving
b) traditional dance
c) rock and roll
d) symponies

Question 3:


a) storytelling
b) ballet
c) popular music
d) reality TV

Question 4:


a) 5 percent
b) 15 percent
c) 25 percent
d) 50 percent

Question 5:


a) without it, foreign media may eclipse or overwhelm Canadian media.
b) Canadians need more choice in international media products
c) American media products are inherently better than their Canadian counterparts.
d) both A and B

Question 6:


a) as businesses themselves
b) as part of consumer culture
c) as part of the information economy
d) all of the above

Question 7:


a) production for profit
b) wage labour
c) community ownership
d) both A and B

Question 8:


a) official languages
b) customs
c) songs
d) all of the above

Question 9:


a) social class
b) family
c) education
d) all of the above

Question 10:


a) an oral society
b) a literate society
c) an electronic society
d) epic poetry

Question 11:


a) mnemonic devices
b) imagined communities
c) common lyrical bonds
d) desire for writing over poetry

Question 12:


a) Walter Ong
b) Harold Innis
c) Marshall McLuhan
d) Howard Bloomberg

Question 13:


a) human agency
b) technology
c) memory
d) writing

Question 14:


a) oral and written
b) prosaic and poetic
c) paper and electronic
d) classical and modern

Question 15:


a) broadcast
b) point-to-point
c) network
d) all of the above

Question 16:


a) True
b) False

Question 17:


a) True
b) False

Question 18:


a) True
b) False

Question 19:


a) True
b) False

Question 20:


a) True
b) False

Question 21:


a) True
b) False

Question 22:


a) True
b) False

Question 23:


a) True
b) False

Question 24:


a) True
b) False

Question 25:


a) True
b) False