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Mass Communication in Canada, 7e: Chapter 4

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the 'Submit my answers' button at the bottom of the page to receive your results.

Question 1:


a) a full and exact description of the thing it describes or refers to
b) a simplification or interpretation of the thing it describes or refers to
c) a lexicon
d) prosaic

Question 2:


a) looks like the object it describes
b) is related to the object it describes
c) bears no direct resemblance to what it signifies
d) is indeterminate

Question 3:


a) polysemy
b) representation
c) space bias
d) visuality

Question 4:


a) the indeterminacy of representation
b) the structural nature of meaning
c) the iconic nature of communication
d) the symbiosis of the sign

Question 5:


a) signifier
b) signified
c) representation
d) both A and B

Question 6:


a) money
b) technology
c) journalists
d) social factors

Question 7:


a) the idea that libertarian theory fails to produce a press of general benefit to society
b) John Locke
c) Marxist perspectives on media
d) auteur theories of the press

Question 8:


a) a collection of isolated individuals
b) people sharing a common set of ideas and values
c) people concerned about constructing a common vision
d) both B and C

Question 9:


a) industry
b) the protection of workers
c) communicative rights
d) the reproduction of capital

Question 10:


a) a speaker's expressed intent
b) mythological allusions
c) rhetorical conventions
d) how language positions us in the social world

Question 11:


a) top inform people
b) to entertain people
c) to sell audiences to advertisers
d) both A and B

Question 12:


a) understanding media
b) consuming
c) a better understanding of human relations
d) dramatic content

Question 13:


a) its flexibility
b) that it employs real life situations
c) its cost
d) its ability to attract audiences

Question 14:


a) the structure of news stories
b) how each medium organizes particular elements of content
c) media distribution
d) all of the above

Question 15:


a) they are owned by a few large corporations
b) they depend on advertising
c) they rely on government and business elites as sources of news and opinion
d) all of the above

Question 16:


a) True
b) False

Question 17:


a) True
b) False

Question 18:


a) True
b) False

Question 19:


a) True
b) False

Question 20:


a) True
b) False

Question 21:


a) True
b) False