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Communicating for Results, Third Edition: Chapter 13

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the “Submit my answers” button at the bottom of the page to receive your results.

Question 1:


a) It has low barriers to creative expression and civic engagement.
b) It support and mentorship among members for each other’s creations.
c) It creates feelings of social connection among members and belief that their contributions matter.
d) All of the above

Question 2:


a) Flexibility
b) Ability to reach the user-base
c) Cost
d) Both A and B

Question 3:


a) Intranet
b) Product
c) Personal promotion
d) Event

Question 4:


a) Using a formal tone
b) Choosing privacy settings carefully
c) Updating frequently
d) Engaging the audience through interactivity

Question 5:


a) Make their URL more than one word
b) Select the “public” option
c) Update their status infrequently
d) Avoid syncing it with their Twitter accounts

Question 6:


a) Answer questions but don’t ask them
b) Use buzzwords to promote products or services
c) Incorporate links, photos, and videos
d) Send out multiple tweets in short timeframe

Question 7:


a) Control and manage conversations about their product/services
b) Eradicate a failed social media campaign once ineffective ads have been removed
c) Prevent difficult or disgruntled customers and employees from voicing complaints and influence customers
d) Search for personal employee information

Question 8:


a) Special media analysis
b) Social media analytics
c) Societal medium anagrams
d) Social median analog

Question 9:


a) Hoot Suite
b) PostRank
c) Google Analytics
d) All of the above

Question 10:


a) Sharing of content among users
b) Conversion from social media consumers to paying customers
c) Consumer feedback about competitors and their brands
d) All of the above