Higher Education

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Gasher: Chapter 04

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:


a) a full and exact description of the thing it describes or refers to
b) a simplification or interpretation of the thing it describes or refers to
c) a lexicon
d) prosaic

Question 2:


a) looks like the object it describes
b) is related to the object it describes
c) bears no direct resemblance to what it signifies
d) is indeterminate

Question 3:


a) polysemy
b) representation
c) space bias
d) visuality

Question 4:


a) indeterminacy of representation
b) structural nature of meaning
c) iconic nature of communication
d) symbiosis of the sign

Question 5:


a) a signifier
b) a signified
c) a representation
d) Both a and b

Question 6:


a) money
b) technology
c) journalists
d) social factors

Question 7:


a) how media systems operate
b) the role of media in our lives
c) how certain theories envision the process of communication
d) who supports our media structure

Question 8:


a) written records first emerged
b) Martin Luther challenged the Catholic Church
c) pre-Confederation Canada existed
d) the printing press was invented

Question 9:


a) analyzing
b) encoding
c) visualizing
d) decoding

Question 10:


a) a speaker’s expressed intent
b) mythological allusions
c) rhetorical conventions
d) how language positions us in the social world

Question 11:


a) to inform people
b) to entertain people
c) to sell audiences to advertisers
d) Both a and b

Question 12:


a) understanding media
b) the art of consuming
c) a better understanding of human relations
d) dramatic content

Question 13:


a) its flexibility
b) that it employs real-life situations
c) its low cost
d) its ability to attract audiences

Question 14:


a) they are owned by a few large corporations
b) they depend on advertising
c) they rely on government and business elites as sources of news and opinion
d) All of the above

Question 15:


a) Professional values that guide media producers
b) The broad political and economic processes involved in media production
c) A semiotic analysis of media content
d) The shared field of social institutions within which media is produced

Question 16:


a) identify common themes in stories from different countries
b) uncover ideological meanings in specific media content
c) provide insights into the ways in which language structures the form and content of communication
d) All of the above

Question 17:


a) Fisherman
b) Firefighter
c) Chairman
d) None of the above

Question 18:


a) there is a general lack of representation of people of colour in mainstream Canadian media
b) Canada’s self-described national newspapers mainly cover news in the cities and provinces in which they are based
c) Advertising in Canadian TV commercials promote accurate representations of visible minority groups
d) Both a and b

Question 19:


a) infomercials
b) institutional
c) product placement
d) All of the above

Question 20:


a) of its cultural significance
b) of its ability to uphold capitalism
c) it is so easy to criticize
d) None of the above

Question 21:


a) True
b) False

Question 22:


a) True
b) False

Question 23:


a) True
b) False

Question 24:


a) True
b) False

Question 25:


a) True
b) False

Question 26:


a) True
b) False

Question 27:


a) True
b) False

Question 28:


a) True
b) False

Question 29:


a) True
b) False

Question 30:


a) True
b) False