Business Research Methods, Chapter 24: Qualitative Data Analysis

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:


a) It occurs when a researcher formulates research questions, proceeds to analytical explanation of that question, and collects data until no cases that are inconsistent with a hypothetical explanation are found
b) It is a method of constant comparison
c) It is a theory that was derived from data, systematically gathered and analyzed through the research process
d) None of the above

Question 2:


a) Selective coding
b) Open coding
c) Axial coding
d) Sequential coding

Question 3:


a) Concepts
b) Categories
c) Sequences
d) Properties

Question 4:


a) Narrative analysis
b) Coding
c) Theoretical saturation
d) Theoretical sampling

Question 5:


a) An attributes or aspect of a category
b) A concept that has been elaborated so that it is considered to present real-world phenomena
c) A category that describes national feelings about the relationships between concepts
d) None of the above

Question 6:


a) They serve as reminders
b) They help researchers crystallize ideas
c) They help them remember what was meant by certain terms that have been used
d) All of the above

Question 7:


a) It is very time consuming
b) Some researchers question if it really results in a proper theory
c) It is not a good method for capturing the complexity of contexts as action unfolds
d) Some researchers question if the process of coding will result in a loss of a sense of context and narrative flow

Question 8:


a) To sharpen their understanding of the data and help with theoretical sampling
b) Because researchers often run out of time at the end of a research project
c) So that they can go back to respondents if they find parts of the interview confusing
d) None of the above

Question 9:


a) It is the process of forming possible explanations in order to better understand the past
b) It is a type of reasoning used to invent and propose ideas and explanations that might cause surprise
c) It is a kind of explanatory hypothesis
d) All of the above

Question 10:


a) It is a computer-assisted qualitative analysis software that removes many of the clerical tasks related to coding
b) It is a computer-assisted qualitative analysis foundation which sets quality standards for coding
c) It is the chartered association of qualitative analysis, which considers the ethics of qualitative research
d) None of the above