Business Research Methods, Chapter 6: The Nature of Qualitative Research

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:


a) Factor loading
b) Ethnography/participant observation
c) Qualitative interviewing
d) Discourse and conversation analysis

Question 2:


a) Quantitative research applies measurement procedures to social life, whereas qualitative research uses words to analyze society.
b) Quantitative research tests theories and concepts, whereas qualitative research more often pulls theories out of data.
c) Quantitative research is frequently depicted as presenting a static image of social reality with an emphasis on the relationship between variables, whereas qualitative research is often depicted as being attuned to unfolding events and to the interconnect
d) All of the above

Question 3:


a) Because natural science models shouldn’t be applied the studies of social life
b) Because they want to get richer data on their subject in order to understand the ‘how’s and why’s’
c) Because some researchers see qualitative research as an elementary or exploratory stage of the mixed methods approach
d) All of the above

Question 4:


a) Measurability
b) Transferability
c) Dependability
d) Transparency

Question 5:


a) a researcher provides the people on whom he or she has conducted research with an account of his or her findings
b) a researcher measures the validity of the dependent variable
c) a researcher measures the validity of a scheduled interview
d) None of the above

Question 6:


a) Qualitative researchers are committed to seeing through the eyes of the people being studied.
b) Qualitative researchers provide a great deal of descriptive detail when reporting the fruits of their research because they typically emphasize the importance of the contextual understanding of social research.
c) Qualitative researchers do not want to show how events and patterns unfold over time.
d) Qualitative researchers keep structure to a minimum.

Question 7:


a) Qualitative research is too subjective.
b) Qualitative research is difficult to replicate.
c) The findings of qualitative research cannot be generalized to other settings.
d) Qualitative research is too inflexible and rigid.

Question 8:


a) Action research
b) Structured interviews
c) Cognitive mapping
d) Feminist research

Question 9:


a) It balance gender inequalities in research and allows female voices to be heard
b) It is carried out only by female researchers
c) t is unbiased and objective
d) None of the above