Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:

Which of the following could be the most important for a researcher to consider when conducting a content analysis?
a) Who wrote the material?
b) Where was the material written?
c) What was left out of the material?
d) What is written?

Question 2:

Which of the following does content analysis ??expose?
a) It can expose undeclared negative value judgements of authors
b) It will not expose hidden meanings
c) It cannot expose positive value positions of authors
d) It can only speak to the specific statements made in writing compared to the other words in similar texts, without any form of deeper analysis

Question 3:

Coding in content analysis ________.
a) is a secondary concern
b) relies on interpreting forced-choice selection questionnaires only
c) develops a theory from the written words
d) relies on the use of a coding schedule to standardize data collation

Question 4:

Which of the following is an important goal in designing a coding manual for content analysis research?
a) It is to generalize results of quantitative research
b) It is to reduce inconsistency between coders
c) It is to give meaning to objectivist research
d) It is to eliminate the need for a pilot test

Question 5:

Which of the following a coding scheme for the quantitative content analysis must accomplish?
a) It must have exhaustive schedules
b) It must have long instruction sheets
c) It must be tested with a pilot
d) It must set clear units of analysis

Question 6:

Ethnographic content analysis ________.
a) may vary in its epistemological assumptions according to the research project
b) is the same as qualitative content analysis
c) involves the researcher revising the coding categories throughout the whole research project as the data are examined
d) involves the researcher revising the coding categories, but this is limited to one revision

Question 7:

Which of the following best describes semiotics in content analysis?
a) It is a quantitative methodology
b) It is the science of salience
c) It seeks to expose hidden meanings in texts
d) It is a secondary content analysis method used only after conversation analysis is completed

Question 8:

In semiotics, what is the thing that indicates an underlying meaning?
a) a sign
b) a signifier
c) an induction
d) a signified

Question 9:

What does polysemy mean in semiotics?
a) a secondary meaning ascribed to a signifier
b) the obvious meaning of a signifier
c) the recognition that signs may be interpreted differently
d) the main purpose of quantitative research data analysis

Question 10:

How is content analysis that recognizes the context in with the text was constructed called?
a) contextualization
b) semiotics
c) hermeneutics
d) multi-construct

Question 11:

Which of the following is the most appropriate description of conclusions made in content analysis?
a) They typically report on all possible interpretations
b) They reflect the interpretations of a particular researcher
c) They are routinely re-interpreted in repeat experiments
d) They are always bolstered by quoting numerical data

Question 12:

Which of the following is NOT an assumption is conversation analysis?
a) Talk is structured.
b) Themes will be readily discernible.
c) Talk is forged contextually.
d) Analysis should be grounded in data.

Question 13:

Which of the following is a way in which conversation analysis characterizes talk?
a) It states that talk focused on content
b) Talk is organized by preferred and non-preferred responses
c) Talk includes reflectivity pairs
d) Talk relies on a multi-strategy interaction

Question 14:

Which of the following best describes discourse analysis?
a) Discourse analysis is a realist perspective
b) Discourse analysis is subsumed by conversation analysis
c) Discourse analysis is less flexible than conversation analysis
d) Discourse analysis recognizes and analyzes strategies employed to create different effects

Question 15:

Which of the following is an advantage of content analysis?
a) It reduces the chances of invalid conjecture
b) It overcomes social barriers to researcher access
c) Its stringent rules that tie it to written text
d) It makes it easier to understand why people behave in certain ways

Question 16:

Content analysis can only be used for printed and aural materials.
a) TRUE
b) FALSE

Question 17:

Content can only be used with quantitative research.
a) TRUE
b) FALSE

Question 18:

Content analysis can be concerned with counting words that are paired together.
a) TRUE
b) FALSE

Question 19:

Content analysis is concerned only with the subjects identified by the words written on the page, not with implied subjects.
a) TRUE
b) FALSE

Question 20:

Coding categories for content analysis must be mutually exclusive.
a) TRUE
b) FALSE

Question 21:

Qualitative content analysis examines documents for their content without regard for the context in which they were generated.
a) TRUE
b) FALSE

Question 22:

The hermeneutics process is conducted during the data gathering stage.
a) TRUE
b) FALSE

Question 23:

Research indicates that many readers do not accept the interpretation of the author at face value but rather they read material with a critical view.
a) TRUE
b) FALSE

Question 24:

In conversation analysis social order is an achievement, not an objective reality to be discovered.
a) TRUE
b) FALSE

Question 25:

Conversation analysis is a strictly quantitative approach.
a) TRUE
b) FALSE

Question 26:

Conversation analysis focuses on reflexivity in the process.
a) TRUE
b) FALSE

Question 27:

Cultural contexts are not permitted in conversation analysis.
a) TRUE
b) FALSE

Question 28:

Quantification rhetoric is statements involving numbers or quantities made to support/refute arguments.
a) TRUE
b) FALSE

Question 29:

Discourse is a topic in itself not just a means of getting at a reality that underlies it.
a) TRUE
b) FALSE

Question 30:

Critical discourse analysis is not concerned with political conflicts and issues of social justice in the texts it examines.
a) TRUE
b) FALSE

Higher Education

Social Research Methods, Fourth Canadian Edition: Chapter 16