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Higher Education


Carolyn Meyer

Communicating for Results: A Canadian Student's Guide, 2nd Edition
ISBN 13: 9780199004003

About the Book

Communicating for Results: A Canadian Student's Guide is an indigenous, core text designed to serve students studying business and professional communications at both the university and college levels. Author Carolyn Meyer acknowledges the challenges of today's demanding work environments and provides practical, classroom-tested instruction for communicating successfully-that is, for getting noticed and getting results.

The text, praised for being exceptionally well written and logically organized, covers not only the principles of grammar and rhetoric but also the persuasive strategies required for being an effective writer and public speaker. Myer's hands-on, skills-based approach uses models and samples, workshops, discussion forums, quick-reference guides, and checklists to guide students through the writing process and help them develop confidence. New coverage of changing trends in the workplace (including communication contexts and social media), trends in communication research, cultural differences in communication techniques, Web 2.0 technologies, and privacy strategies and safeguarding personal and sensitive information ensure students are well-equipped to compete in the globalized workplace. In addition, expanded coverage of report-writing includes more full-text samples and new examples.

Readership : Communicating for Results targets students studying business communication, professional communication, and business English courses taught out of communication departments at both universities and colleges. These courses are generally found at the first- and second-year levels.


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