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Higher Education


Mike Gasher, David Skinner and Rowland Lorimer

Mass Communication in Canada, Seventh Edition
ISBN 13: 9780195433838

About the Book

Mass Communication in Canada provides a framework for understanding the history and basic concepts of the rapidly changing field of mass communication. The authors examine a host of vital topics with wide-ranging social implications, including revolutionary changes in how music recordings are bought and sold; the past, present and future of print journalism; the impact of mergers among media companies in Canada; and media treatment of major events, including elections and the on-going conflicts in Afghanistan and Iraq. In addition to a new four-colour design and expanded pedagogy, the seventh edition includes extensive updates on digital media and communication and features a new chapter on communication policy.


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